On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss Taco Bell’s announcement that it would expand its Live Mas Café platform to an additional 30 locations before the end of the year — and eventually to all U.S. locations. The test at a San Diego location has been so successful that Taco Bell expects beverage could be a $5 billion platform by 2030. So what does that mean for the beverage boom across the industry? Sam and Alicia break it down. Next they discuss the amicable split between McDonald’s and Krispy Kreme, which launched in 2022 as the doughnut chain sought to leverage McDonald’s 13,000-plus locations as access points for its goods. Sam and Alicia discuss why the partnership was ultimately a failure, and why restaurants should consider prioritizing quality over access on their growth journeys. Then they talk about recent data from Black Box Intelligence that showed that businesses serving large immigrant populations are experiencing sales and traffic declines, citing fears of the Trump administration’s mass deportation campaign. Finally, tune in to a conversation between managing editor Leigh Anne Zinsmeister and Applebee’s executive director of off-premises Vicki Hormann, held in person at the recent National Restaurant Association Show.

For more on these stories:  

Taco Bell expands its Live Más Café concept en route to $5 billion beverage goal

The McDonald’s/Krispy Kreme partnership is over

Restaurants experience traffic, sales declines in markets with large Hispanic populations