In this episode of Rock My Restaurant, we delve into the world of Web3 marketing with a fascinating case study: Glenlivet's recent foray into NFTs and AI.As the spirits industry experiences a slowdown, we explore how innovative brands adapt and push boundaries.Join us as we explore:

• How Glenlivet is leveraging cutting-edge technology to market their 50-year-old whiskey collection in a competitive and saturated market.
• The benefits and potential of Web3 marketing for brands, including:
  • Enhanced brand storytelling and engagement.
  • Reaching new and tech-savvy audiences.
  • Creating unique and ownable experiences.
• Who exactly is the target audience for these Web3 initiatives?
• The innovative use of smart contracts in this campaign and their potential for the future of brand IP extensions.

We'll also discuss:

• The current state of the spirits industry and how the slowdown is impacting marketing strategies.
• Why brands like Glenlivet are increasingly turning to Web3 to innovate and stay ahead of the curve.
• The potential challenges and considerations for brands entering the Web3 space.

Whether you're a restaurateur, marketer, or simply curious about the intersection of technology and brand building, this episode is packed with valuable insights and thought-provoking discussions.Please tune in and discover how Web3 is shaking up the marketing landscape and what it means for the future of brands like Glenlivet and, potentially, your restaurant!

In this episode of Rock My Restaurant, Paul Barron and Tammy Billings co-host the visionary Geoff Alexander and his journey with Wow Bao, which has embarked on a transformative journey that redefined how diners interacted with restaurants. Wow Bao emerged as a trailblazer in the culinary world through a strategic blend of technology integration, and next gen technology.

Embracing Technological Advancements
Alexander recognized the potential of technology to enhance the dining experience and wasted no time in implementing groundbreaking solutions. Wow Bao became synonymous with convenience by introducing mobile and desktop ordering systems. This move empowered customers to place orders seamlessly, catering to the evolving preferences of modern consumers.

Moreover, Wow Bao's adoption of self-ordering kiosks revolutionized the traditional dining model, offering patrons a streamlined and efficient way to customize their orders. This innovation improved operational efficiency and enhanced customer satisfaction by reducing wait times and minimizing errors.

Pioneering Loyalty Programs and Delivery Services
In addition to technological advancements, Alexander spearheaded the development of a mobile gift card and loyalty program, fostering a sense of loyalty and engagement among customers. Wow, Bao effectively incentivized repeat business by leveraging digital platforms and fostering deeper connections with its patrons.

Integration with Devours Web3 Solution has assisted in the overall strategy development of Alexander and how his brand could be on the pioneer trail and separated from other emerging brands.

Venturing into the Web3 Space
Wow Bao remains at the forefront of innovation as technology evolves, embracing emerging trends to stay ahead of the curve. Alexander's visionary approach has led Wow Bao to explore brand integrations with Web3 Loyalty platforms, tapping into the potential of blockchain technology to enhance customer engagement and loyalty.

Moreover, Wow Bao's creation of digital brand IP in the Web3 space represents a strategic move to forge deeper connections with the Gen Z consumer demographic. By leveraging Web3 technology's immersive capabilities, Wow Bao aims to create unique and memorable experiences that resonate with the digital-native generation.

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For More Web3 Topics visit these additional videos for a full breakdown.

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In this episode of the Rock My Restaurant Podcast, we had the pleasure of interviewing Aaron Noveshen, the CEO of Starbird Chicken. His brand is rapidly growing and is taking the foodservice industry by storm. In this interview, we explored the secrets behind their remarkable growth and whether technology can keep pace with their ambitious expansion plans.

The Starbirds Success Story: Starbird Chicken has become a household name in the fast casual sector, known for its delectable chicken offerings and unique dining experiences. With a focus on quality, innovation, and customer satisfaction, the chain has achieved remarkable success in a relatively short period. But what's the secret sauce behind their meteoric rise?

The Technology Behind the Growth: As Starbird Chicken looks to expand even further in 2024, the question arises: can technology keep pace with its ambitions? Let's examine some of how technology is playing a crucial role in Starbirds' growth:

Digital Ordering and Delivery: Starbird Chicken leverages advanced mobile apps and online ordering platforms to cater to the digital-savvy consumer. This enhances convenience and allows for data collection and analysis to tailor offerings to customer preferences.

We discussed many insights into how Starbirds has become the best guest sentiment brand in the chicken category.

Strategies setting them apart in the digital space
Consumer pushback on Price in the restaurant business
Tech challenges facing the industry
What are the best marketing tactics for next-gen consumers
Don’t miss the entire podcast!

In this episode, Paul Barron and Paul Molinari shed light on one of the most successful loyalty programs to date. Surprisingly, it's not from a major brand or a fast-casual giant; instead, it's a new brand that's shaking things up with innovative approaches. Moreover, we'll explore the triumph of Starbucks' Odyssey and discuss the potential integration of Web3 strategies by McDonald's in gamification, consumer loyalty, and brand IP.

The New Paradigm in Foodservice Loyalty: Traditionally, foodservice loyalty programs have been dominated by industry giants, but times are changing. A new wave of innovators is challenging the status quo. The success story discussed in this episode exemplifies how fresh ideas can disrupt the norm.

Loyalty Program Unveiled: In this episode, we uncover the details of a loyalty program that has taken the foodservice industry by storm. This program's unique approach and fresh perspective on engaging consumers have garnered remarkable success. It serves as a testament to the fact that in the world of loyalty, innovation knows no bounds.

Starbucks Odyssey: A Case Study in Excellence: Starbucks has long been a trailblazer in the foodservice industry, and their Odyssey loyalty program is no exception. We'll delve into the strategies that have made Starbucks a leader in consumer loyalty and how it continues to set the bar for others to follow.

McDonald's and Web3: A Glimpse into the Future: Web3 technologies are reshaping industries across the board, and foodservice is no exception. We'll explore how McDonald's, a global fast-food giant, could leverage Web3 strategies in gamification, consumer loyalty, and brand intellectual property (IP). This forward-thinking approach could revolutionize the way McDonald's interacts with its customers and strengthens its brand.

Next Generation Brand IP
The utilization of NFTs and blockchain technology in the context of next-generation brand intellectual property (IP) opens up new avenues for brands to explore IP in ways previously unattainable, thanks to the incorporation of Smart Contracts.

Predictions for the Future
Based on historical analysis and current trends, we provide some predictions for the future of foodservice loyalty programs. Will more disruptors like the brand discussed in this episode emerge, challenging the established players? Will Web3 technologies become a standard tool for enhancing consumer engagement and loyalty?

In this episode, we talk with Josh Halpern, the CEO of Big Chicken, who has proven to be a visionary leader with a knack for navigating the unique challenges of leading a brand associated with a celebrity owner. Here are some key areas where Josh Halpern's leadership shines:
Podcast Rundown - A Don’t Miss Episode!

Celebrity Branding Done Right: Big Chicken's association with a celebrity owner, in this case, the iconic Shaquille O'Neal, is a testament to the power of celebrity branding. However, Josh Halpern's ability to leverage this star power effectively sets him apart. Under his leadership, Big Chicken has relied on the celebrity factor and built a brand that stands on its merits with outstanding leadership by Josh.

Listen to more podcasts from Savor.fm

~Sponsored by: Devour~
For more information about Devour, visit www.devour.io
Devour.io is a platform that helps restaurants create engaging and interactive loyalty programs that leverage the power of gamification. Through features like points, badges, and leaderboards, Devour.io makes dining out more fun and rewarding for customers while providing restaurants with valuable data and insights.

In this captivating episode of the Rock My Restaurant Podcast, our hosts Paul Barron and Paul Molinari sit down with Nicole Tanner, the innovative founder of Swig, to explore the remarkable journey behind creating a viral restaurant brand. Swig has taken the fast-casual restaurant sector by storm, but it's not your typical food establishment. Nicole has steered Swig towards a unique path, one centered around creative beverages that cater to an entirely new demographic of consumers.

#fastcasual #restaurants #marketing #branding #SwigDrinks #rockmyrestaurant

Listen to more podcasts from Savor.fm


~Sponsored by: Devour~
For more information about Devour, visit www.devour.io
Devour.io is a platform that helps restaurants create engaging and interactive loyalty programs that leverage the power of gamification. Through features like points, badges, and leaderboards, Devour.io makes dining out more fun and rewarding for customers while providing restaurants with valuable data and insights.

In this podcast, we get to talk with Jeremy Theisen, the CDO of Craveworthy Brands, a Multi-brand restaurant operator, who is at the forefront of this revolution, capitalizing on the growing consumer demand for diverse dining experiences. In this podcast, we will explore the phenomenon of Craveworthy Brands and their focus on growth in the fast-casual segment.We explore the array of brands and what makes them work in a new landscape of fast-casual.

The Podcast Rundown and What We Discuss
Consumer Growth in Fast Casual: Fast casual dining has witnessed a remarkable surge in popularity in recent years. This growth can be attributed to various factors, including changing consumer preferences and shifting towards healthier, more customizable dining options. The fast-casual experience combines the speed of traditional fast-food chains with the quality and customization of casual dining restaurants.

Millennials and Multi-Brands: Millennials, the largest generation in the workforce today, have played a pivotal role in shaping the fast-casual dining landscape. They are a demographic known for their adventurous palate and desire for diverse culinary experiences. Multi-brand restaurant operators have tapped into this market by offering a range of cuisines and concepts under one roof.

These operators understand that to connect with Millennials, they must offer food and an experience. From artisanal burgers to gourmet tacos, they provide a curated menu that appeals to a generation constantly seeking new flavors and Instagram-worthy moments. By blending innovation with tradition, these brands have established themselves as culinary destinations for Millennials.

The Challenge of Reduced Brand Loyalty: One of the fascinating aspects of the fast-casual segment is the reduced brand loyalty among consumers is growing in this segment more than QSR. Unlike the traditional fast-food giants, where customers often have longstanding loyalty, fast casual diners are more likely to explore various options. This trend presents both opportunities and challenges for multi-brand operators.

Listen to more podcasts from Savor.fm


~Sponsored by: Devour~
For more information about Devour, visit www.devour.io
Devour.io is a platform that helps restaurants create engaging and interactive loyalty programs that leverage the power of gamification. Through features like points, badges, and leaderboards, Devour.io makes dining out more fun and rewarding for customers while providing restaurants with valuable data and insights.

In the competitive restaurant industry, standing out is no easy feat. But for some breakout brands, the secret to success lies in unexpected places. In this episode, we dive into the tactics and ideas that restaurants could embrace in the next generation of technology adoption with Shelly Rupel CEO and Founder at Devour.io, a company on a mission to revolutionize restaurant loyalty programs through gamification.The Podcast Rundown

• Gaming Culture and why it matters to restaurants
• Next-Gen Consumer Adoption Trends
• Breaking down the McDonald’s Loyalty Program Success
• Introducing the Solana Saga Phenomenon and how hardware could related to rewards from restaurants for your best customers

Listen to more podcasts from Savor.fm

For More Information about Devour, visit www.devour.io
Devour.io is a platform that helps restaurants create engaging and interactive loyalty programs that leverage the power of gamification. Through features like points, badges, and leaderboards, Devour.io makes dining out more fun and rewarding for customers while providing restaurants with valuable data and insights.

In today’s show, Paul Barron and Paul Molinari break down the insight of evangelists vs influencers and why this can make a difference in your restaurant.

We have a special guest, Wayne Mullins, author of the book Full Circle Marketing. Wayne is here to talk about how restaurants can turn customers into brand evangelists versus just influencers.
Wayne's book dives deep into the natural laws and psychology behind how a customer transitions into a raving fan who voluntarily markets your restaurant. As Wayne explains, strategic ways exist to create this customer journey that tap into fundamental human behaviors.

The Differences That Matter
A key difference Wayne outlines is that influencers may temporarily boost awareness, but evangelists organically spread positive word-of-mouth about your restaurant for the long term. This leads to sustainable growth versus short-term hype.

Some exciting tactics Wayne has seen work include surprise and delight rewards programs and referral campaigns. These encourage customers to share their exceptional experiences. Personalizing interactions and getting to know your regulars pays off tremendously.

Wayne notes that restaurants and hospitality businesses generally have great potential to create these evangelists. Touchpoints can be designed to excite, engage, and convert customers into fans by focusing on the entire customer journey from booking to follow-up.

Don’t Miss This Episode!
I'd highly recommend listening to the whole discussion as Wayne and our hosts dive deep into more examples of companies getting this right. The key takeaway is that designing intentional customer experiences creates that vital emotional connection that makes someone go from satisfied to loyal brand champion. That's the key to sustainable success.

Sponsored by: Devour


Reimagine Food Experiences With Devour!Venture into the unexplored realms of gaming, esports, entertainment, and the metaverse with Devour, your guide to a revolutionary food ordering and experience.Leveraging AI, web3, and cutting-edge technology, we’re crafting tokenized campaigns, creator tools, and social apps to fuel brand engagement with Gen Z and beyond.

Todays Guest: Caprice Kidgren - Caprice's most notable achievement was her groundbreaking approach to Urbane Cafe's loyalty program. With her strategic insight, she revolutionized the program by introducing non-discount rewards.

In today’s episode Paul Molinari of Devour.io and Paul Barron break down some key brand features when it comes to loyalty and app-based engagement. One key aspect gaining traction is using mobile apps to foster customer loyalty. Urbane Cafe, a Savor.fm Top 100 Fast Casual brand, has successfully harnessed the power of technology to build a loyalty-based brand, one app download at a time.

The Digital Transformation of Dining
Urbane Cafe, known for its delicious sandwiches and salads, recognized early on that the future of foodservice lies in creating seamless and convenient customer dining experiences. To stay ahead in the competitive restaurant industry, they embarked on a digital transformation journey by introducing their mobile app.

Urbane Cafe's Loyalty App Growth
Urbane Cafe's loyalty app has been nothing short of a success story. Since its launch, the app has experienced remarkable growth, with tens of thousands of downloads and a rapidly expanding user base. This growth can be attributed to several key factors:

1. Rewarding Loyalty: Urbane Cafe's app offers a compelling rewards program that encourages customers to download and use the app regularly. Points are earned with each purchase and can be redeemed for discounts and free items, creating a sense of value for users.
2. Exclusive Offers: The app provides users access to exclusive promotions and offers not available through other channels. This exclusivity entices customers to engage with the app and return to Urbane Cafe.
3. User-Friendly Interface: Urbane Cafe's app boasts a user-friendly interface that makes ordering quick and hassle-free. Customers can easily browse the menu, customize their orders, and pay securely, all within a few taps on their smartphones.
4. Personalization: Personalization is crucial in the age of AI and data analytics. Urbane Cafe uses AI algorithms to analyze customer preferences and recommend menu items tailored to individual tastes. This personalized touch keeps customers engaged and satisfied.
5. Engagement Strategies: Urbane Cafe actively engages with app users through push notifications, informing them about special promotions, new menu items, and upcoming events. This consistent engagement helps maintain customer interest and loyalty.

Sponsored by:
Urbane Cafe's Ranking in the Top 100 Fast Casual Brands
In an exciting development, Urbane Cafe has recently achieved recognition for its commitment to excellence and innovation. The restaurant chain has earned a coveted spot in the Top 100 Fast Casual Brands list, as curated by Savor.fm. This prestigious ranking underscores Urbane Cafe's dedication to providing exceptional dining experiences through its loyalty app and tech-savvy approach.

Urbane Cafe's journey from a traditional restaurant chain to a tech-savvy brand showcases the power of embracing technology, fostering customer loyalty, and using data analysis to drive growth. With each app download, Urbane Cafe takes a step closer to a brighter, more innovative future for the foodservice industry.