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In this eye-opening episode of the Infinite Franchisee Show, April Porter tackles one of the most common — and most damaging — behaviors plaguing business owners: ghosting professional meetings. But this isn't just about etiquette. April reveals how this single habit exposes a deeper immaturity that will sabotage your success as an entrepreneur, and shares the neuroscience behind transforming from employee mindset to elite entrepreneur.
What you will learn:
Your brain creates 2,600 neural pathways when you learn something new — and most people lose that knowledge within days
The four critical mindset levels every business owner must consciously graduate through
Three fear-based reasons business owners avoid meetings and what each one reveals about your leadership maturity
How ghosting meetings is training your customers to ghost you
Why avoiding uncomfortable conversations keeps you stuck in employee mindset and limits your growth
The simple communication practices that separate amateur business owners from elite entrepreneurs
April also breaks down why every professional interaction — even sales meetings you don't plan to buy from — is a valuable learning opportunity that mature business owners leverage for growth.
Links Mentioned
Learn more about the Infinite Franchisee® Conference
Get coaching and resources from Secretsos™
Join our next free workshop: The Franchise Growth Formula October 29-31 (one hour a day starting at 1pm CT / 2pm ET)
💌 Stay Connected
Want to receive funding insights for your business? 👉 Join the Top Secret Funding Blueprint Newsletter.
By April Porter5
2525 ratings
In this eye-opening episode of the Infinite Franchisee Show, April Porter tackles one of the most common — and most damaging — behaviors plaguing business owners: ghosting professional meetings. But this isn't just about etiquette. April reveals how this single habit exposes a deeper immaturity that will sabotage your success as an entrepreneur, and shares the neuroscience behind transforming from employee mindset to elite entrepreneur.
What you will learn:
Your brain creates 2,600 neural pathways when you learn something new — and most people lose that knowledge within days
The four critical mindset levels every business owner must consciously graduate through
Three fear-based reasons business owners avoid meetings and what each one reveals about your leadership maturity
How ghosting meetings is training your customers to ghost you
Why avoiding uncomfortable conversations keeps you stuck in employee mindset and limits your growth
The simple communication practices that separate amateur business owners from elite entrepreneurs
April also breaks down why every professional interaction — even sales meetings you don't plan to buy from — is a valuable learning opportunity that mature business owners leverage for growth.
Links Mentioned
Learn more about the Infinite Franchisee® Conference
Get coaching and resources from Secretsos™
Join our next free workshop: The Franchise Growth Formula October 29-31 (one hour a day starting at 1pm CT / 2pm ET)
💌 Stay Connected
Want to receive funding insights for your business? 👉 Join the Top Secret Funding Blueprint Newsletter.

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