How do you decide what content to be writing about and how do you transform a chosen topic into the type of content that is likely to resonate with your target audience?

On this episode of the Scoop we dive into best practice for content marketing research, including looking at the tools to use, how to use the tools and then how to select between the different topic options before deciding on how best to provide the most impactful content on that topic to your user-base.

Joining us for this episode of The Scoop are 2 great guests:

• Casie Gillette from KoMarketing.com
• Colin Gray from ThePodcastHost.com

Here’s what we cover in this episode:

00:00 Introducing our guests, Casie & Colin

1:00 How do you go about researching the content you intend to publish?

4:00 What’s more important, to select topics based on keyword volume, or relevance to your audience?

6:00 Does Casie ever look at “People also ask” for topic suggestions?

8:00 How far in advance does Colin plan his content?

9:30 How does Colin go about deciding on the type of content to publish?

12:30 Does Colin look at keyword volumes or is delivering content that resonates with his audience more important?

13:15 How does Colin decide on what content type to publish?

16:00 If you work for clients, does your process change compared with when you’re producing the content for yourself?

19:00 How does Colin make his content a success?

21:50 Does Colin have a launch strategy for his pillar content?

23:00 Does Casie struggle with getting much traffic from social media and how does she promote her e-cooks?

28:00 Colin’s actionable tip

29:10 Casie’s actionable tip

Catch up with all the previous episodes here:
https://www.semrush.com/podcast/