Business of Apps Podcast

#226: “User Acquisition in 2025” App Promotion Summit Berlin panel

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Today, we’re excited to feature a panel discussion we hosted at our App Promotion Summit Berlin last December. It focused on a crucial topic for all app marketers: User Acquisition in 2025.

The panel covered a wide range of topics, including optimizing ad channels, the shift from attribution to incrementality, exploring new growth channels, and more.

It was hosted by George Natsvlishvili, Co-Founder at We Up and the panelists were:

  • Şebnem Alpaylı O'Rourke, Senior User Acquisition Manager at Stillfront Group
  • Mark Mukhin, Team Lead App Marketing at AutoScout24
  • Gaurav Bhattacharya, Performance Marketing Lead at Zenjob
  • Alper Taner, Head of Performance at BGNet Mobile
    • ...more
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