December 10, 2025

#226 Why Low ROI Might Actually Mean BIG Growth

5 minutes

🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc
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In this episode, host Gary Bird breaks down a surprising truth about dental marketing ROI and what actually drives long-term practice growth. Using real data from high-performing dental offices, Gary explains why low short-term ROI can still lead to massive production increases when new patients re-care and continue treatment over time. You’ll learn how re-care rate, patient retention, and lifetime case acceptance create far more value than short-term treatment spikes. This episode also covers strategies for increasing case acceptance, financing options like Cherry, and how to turn small treatment plans into complete care over 12–24 months. Watch to discover the hidden metrics that fuel predictable, sustainable dental practice growth.

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://bit.ly/4jFhb5T
Personal: https://bit.ly/3SCEQZy

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

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Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.