In this episode, Gary Bird breaks down one of the most common questions in dental marketing: “How much should I spend on marketing for my dental practice?” Using proven strategies from working with hundreds of dentists, Gary explains the formula for calculating the right dental marketing budget based on production, new patient goals, and practice growth targets.

If you’ve ever wondered whether to spend 1%, 3%, or 7% of your production on marketing—or how to balance patient referrals with paid marketing, this video gives you the step-by-step guide. Learn how to track cost per patient acquisition (CAC), avoid wasting ad spend, and use your budget to actually grow new patient numbers. Whether you’re a general dentist, super GP, or scaling a multi-location practice, this is the marketing budget framework every dentist needs to follow.

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://smcnational.com/
Personal: https://thegarybird.com

🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, host Gary Bird reveals the number one dental SEO hack that every dentist can use to rank higher on Google and attract more patients. The best part is that this strategy requires no technical SEO knowledge, no website experience, and can be implemented in just a few minutes. By leveraging Google reviews with targeted keywords, you can dominate the local map pack and rank for niche treatments like IV sedation, Invisalign, sleep apnea dentistry, and same-day crowns. This simple yet powerful SEO strategy helps dentists generate more patient referrals, boost online visibility, and grow their practice fast. If you want more new patients without complicated SEO or wasted marketing spend, this episode is for you.

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://smcnational.com/
Personal: https://thegarybird.com

🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, host Gary Bird breaks down the truth about pay-for-performance dental marketing and why so many dentists are frustrated with SEO, websites, and traditional dental marketing companies. Many doctors are searching for guaranteed results, but without fixing operational issues like unanswered calls, low phone conversion rates, and poor scheduling, no marketing strategy can succeed. Gary explains how dental practices lose thousands in wasted marketing dollars and shares how data, accountability, and patient lead tracking can transform results. If you want to double new patients, build trust with your marketing company, and finally see ROI from dental marketing, this video is essential for you.

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://smcnational.com/
Personal: https://thegarybird.com

🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode of Dental Marketing Goat, host Gary Bird breaks down the final Dental Growth Commandments every dentist must follow to grow their practice and attract more new patients. From mastering patient referrals and taking ownership of your dental marketing strategy, to responding strategically to negative reviews and understanding your competitors, Gary shares proven dental practice growth tips you can apply immediately. Learn why patient referrals are worth more than traditional marketing leads, how to avoid operational slippage that kills ROI, and why a growth mindset is essential for long-term success in dentistry. This episode is packed with dental marketing strategies, practice management advice, and new patient acquisition tactics to help you scale your dental business. Whether you’re a startup practice or an established dental group, these commandments will help you dominate your market and grow with confidence.

DOWNLOAD THE 10 COMMANDMENTS OF DENTAL GROWTH HERE: https://bit.ly/4mubwBe

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://smcnational.com/
Personal: https://thegarybird.com

🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode of Dental Marketing GOAT, host Gary Bird reveals the 10 Dental Growth Commandments, non-negotiable rules that every dentist must follow to grow their practice. From front desk training and phone call conversion to scheduling new patients faster, using patient financing, and boosting Google reviews, you’ll learn exactly how to increase new patient flow and maximize your marketing ROI. These dental marketing strategies have been tested on hundreds of practices and work in competitive markets. Whether you’re looking for dental practice growth tips, ways to get more dental patients, or strategies to improve your online presence and SEO, this episode will give you actionable steps you can implement right away.

DOWNLOAD THE 10 COMMANDMENTS OF DENTAL GROWTH HERE: https://bit.ly/4mubwBe

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://smcnational.com/
Personal: https://thegarybird.com

🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Join host Gary Bird on Dental Marketing Goat as he shares the top hard-to-swallow truths about dental practice growth, crowdsourced from thousands of dentists. In this episode, Gary reveals the real mindset shifts, leadership strategies, and operational changes required to grow your dental practice and attract more patients. You’ll hear proven tips on team management, patient experience, marketing investment, and removing roadblocks that hold your practice back. Whether you’re a startup dentist or an established practice owner, these practice growth strategies will help you increase production, improve retention, and build a stronger team culture. Discover how to work on your business, not just in it, and create a roadmap for long-term dental success.

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://smcnational.com/
Personal: https://thegarybird.com

🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Is your dental practice stuck at 20–40 new patients a month? In this episode, Gary Bird breaks down the exact five-step strategy his clients have used to double new dental patients, improve phone conversion, and overcome operational challenges in dental marketing. Learn how to fix your no-show rate, increase Google reviews, and identify the real reason your practice isn’t growing; it's not your ads, it's your systems. Gary shares real case studies from dental practices nationwide, including startups in ultra-competitive markets like Manhattan. If you're ready to grow your dental practice and finally get a consistent flow of high-quality patients, this is your playbook.

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://smcnational.com/
Personal: https://thegarybird.com

🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, Gary Bird breaks down why September is one of the hardest months for dental offices and how you can beat it. From marketing tips that bring in more patients to simple steps for improving phone calls and reducing no-shows, these ideas are practical and easy to implement. Gary also shares how to boost patient referrals and get more treatment scheduled without extra costs. If you’re ready to stop stressing about cancellations and start seeing steady growth, this is your must-watch guide.

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://smcnational.com/
Personal: https://thegarybird.com

🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Discover how one dental practice in Manhattan’s ultra-competitive Upper West Side used exceptional phone conversion strategies and data-driven marketing to attract 90+ new patients a month and achieve over 450% ROI. In this episode, Dr. Sidak Singh shares the systems, tools, and mindset behind building a thriving, patient-focused dental practice in a crowded market. Learn how to grow your dental practice through strategic marketing, patient education, and high-converting phone skills.

Connect with our Guest Here ⤵️
Dr. Sidak Singh
Founder of Columbus Park Dental

Website: https://columbusparkdental.com/

🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com

🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, Gary Bird breaks down the real pros and cons of using Zocdoc to grow your dental practice. Gary shares why Zocdoc can drive high patient volume, but also why its 50% no-show rate and per-schedule fees make it a risky strategy for dentists. Learn how to prioritize high-intent dental marketing, maximize Google search ads, and avoid common mistakes with online schedulers. If you're considering Zocdoc for patient acquisition or wondering how to improve dental marketing ROI, this episode gives you practical advice to make informed decisions.

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://smcnational.com/
Personal: https://thegarybird.com

🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

➖➖➖➖
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com

🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events