Thinking about opening a second dental practice? In this episode, Gary Bird breaks down what every dentist must consider before scaling their dental business. Learn why your second practice often fails without the right systems, leadership, and profitability strategies in place. Discover how to optimize time, retain top talent, and master multi-location growth. This free training, normally $99, reveals five critical areas you must nail to succeed with expansion. Perfect for dentists looking to grow smarter, not harder.

Want to Master The Business Side of Dental? Visit ➡️ https://thedsoacademy.com/

*85% of DSO Academy students would recommend it to a friend!

For free resources, visit ➡️ https://smcnational.com/dsoacademy

Connect with our Host Here ⤵️
Website: https://smcnational.com/
Website: https://thegarybird.com

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Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

You opened your practice because you wanted freedom. 

Freedom with your time.

Freedom with your money.

Freedom to treat patients how you wanted to.

But somewhere along the way, that dream flipped. Now you feel trapped. You're the first one in the office and the last one to leave. You’re answering questions from the front desk, fixing broken systems, double-checking treatment plans, managing upset staff—and by the end of the day, you're drained.

Why? Because you're stuck in Superhero Syndrome.

You’ve convinced yourself that only you can do it right. You wear the cape. You play the hero. But what you don’t see is—you're not saving your practice… you’re choking it.

You’re the bottleneck.

You might not like hearing that, but deep down, you already know it’s true.

Your staff doesn’t grow, because you don’t let them fail and learn.

Your systems don’t work, because you change them every week.

Your stress is off the charts, and your team walks on eggshells, because everything flows through you.

Here’s the truth: the best-run practices don’t have superheroes—they have systems.

They have delegation.

They have trust.

If you want to grow, you’ve got to take off the cape.

Connect with our Host Here ⤵️
Website: https://smcnational.com/
Website: https://thegarybird.com

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Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Today we’re doing a competitive analysis in a city just outside Washington D.C.—a high-income area that’s packed with potential, but also packed with competition.

We’re going to walk through a few key things: 

1. Income levels – We’ll break down what kind of households live here and what kind of dentistry they’re probably looking for.

2. Competition – How many offices are in the area? Are they marketing well? What services are they pushing?

3. Reputation – We’ll look at what people are saying. Who has the reviews? Who’s missing out? What can you do to get noticed?

4. Patient attraction methods – What’s working in markets like this? What makes high-income patients choose one office over another? And how do we help you become the obvious choice?

This isn’t just about numbers—it’s about strategy. We’ll give you some real data, talk through what we’re seeing, and help you figure out:

Can you win here—and if so, how?

Let’s get into it.

Connect with our Host Here ⤵️
Website: https://smcnational.com/
Website: https://thegarybird.com

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Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Today, host Gary Bird breaks down the pros and cons of two major growth strategies for dental practices: investing $10,000 in marketing or relying on in-network insurance participation. Which one maximizes profitability? Which gives you more control over your patient base? We’ll dive into key topics like patient acquisition, revenue impact, case acceptance, and long-term practice sustainability. If you're looking for expert insights on dental marketing strategies, insurance participation, and practice profitability, this episode is a must-watch. 

Let us know in the comments—which approach would you choose?

Connect with our Host Here ⤵️
Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Gary Bird talked with a dentist recently about how underperforming dentists were scaring away amazing team members. He gave a five-step process on how to deal with underperformers.

Connect with our Host Here ⤵️
Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

What's the most expensive thing in your office? 

• Staff Salaries & Benefits (dentists, hygienists, assistants, front desk): $20,000–$100,000+ per employee, per year
• #1 expense for almost every office - Office Rent or Mortgage: $3,000–$20,000+ per month depending on location
• CBCT Machine: $70,000–$150,000
• CAD/CAM Milling Machine: $70,000–$120,000
• Dental Chair with Delivery System: $15,000–$50,000 each
• Business & Malpractice Insurance: $10,000–$25,000+ per year
• Utilities (power, water, internet, etc.): $1,000–$3,000+ per month
• Intraoral Scanner: $20,000–$45,000
• Panoramic or Ceph X-ray Machine: $20,000–$60,000
• Marketing & Advertising (digital, print, SEO, etc.): $4,000–$20,000+ per month

NOPE! None of these things are it.

Connect with our Host Here ⤵️
Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Why Some Dentists Get TOO MANY New Patients?
Gary Bird breaks down why some dental practices struggle with too many new patients while others can’t seem to grow. The problem isn’t marketing—it’s operational barriers that keep patients from scheduling. Learn how to remove roadblocks like poor phone answering, long wait times, and low Google review counts to maximize growth. Discover the key to turning marketing success into long-term patient retention and why referrals should be your #1 priority. If you want a thriving, overbooked dental practice, this is the video for you.

Watch now to fix the #1 issue limiting your practice’s growth.

Connect with our Host Here ⤵️
Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

The truth is, most dental teams don’t realize they’re saying the wrong things on the phone... and it’s costing them big time.

We’re going to walk through 10 common things your team is probably saying—and then show you exactly how to fix it. Simple swaps, clear scripts, and no fluff. Just practical changes that help you book more patients and grow your practice.

If you want your front desk to become a patient-booking machine, this episode is for you. Let’s get into it.

Comment below for the scripting for your team to use!

Connect with our Host Here ⤵️
Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Gary Bird reveals the best strategy for handling negative Google reviews and transforming them into a trust-building asset for your dental practice. Learn the step-by-step process to respond effectively, demonstrate professionalism, and show potential patients that you care. Discover how to acknowledge, empathize, and offer a solution in a way that boosts credibility and prevents future bad reviews. If you’ve ever worried about online reputation management, this video will give you the exact framework to turn negative feedback into a positive brand advantage.

Comment below for a PDF step-by-step for your team!

Connect with our Host Here ⤵️
Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Today, I’m sharing a super helpful 6-page SOP that’ll make sure your office is ready to win at smile makeovers!

This resource came straight from Dr. Jacob Berger Smile Makeover course—it’s packed with the same systems he uses to consistently get results.

Want the SOP for free? Drop a comment below and I’ll send it your way.

Also—stick around till the end of the show because I’ve got a bonus for you…

You’ll get:

- A Smile Makeover Checklist 

- A Treatment Presentation Checklist

These two extras will help you close more cases and get more people saying *yes* to treatment—*today*.

Let’s go win the day.

Connect with our Host Here ⤵️
Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events