What’s a Good Cost Per Patient?
In this episode of Dental Marketing Goat, Gary Bird tackles one of the most frequently asked questions in dental marketing: What is a good cost per patient (CAC)? Whether you’re growing your dental practice or helping others grow theirs, understanding CAC is critical to making smart marketing decisions and maximizing ROI.
 
Gary breaks down:
     *What does cost per patient mean and how to calculate it properly?
     *The key factors that influence CAC, include marketing, call rates, and
       patient scheduling.
     *How competition, market dynamics, and team efficiency impact your
       results.
     *Real-life benchmarks for CAC and how they connect to ROI.

Are you tracking your CAC or ROI? Share your thoughts in the comments! Let’s build a stronger dental community together.
Don't miss actionable insights to help your practice grow without overpaying for new patients. Hit LIKE, SUBSCRIBE, and turn on NOTIFICATIONS for more expert dental marketing tips!
Got questions? Drop them in the comments, and we might feature them in an upcoming episode!

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

3 Steps to Attract New Patients WITHOUT Insurance
Struggling to grow your practice without relying on insurance-driven patients? In this episode of Dental Marketing Goat, Gary Bird dives into the proven 3-step strategy to help your dental practice thrive while targeting patients who aren't insurance-focused.

Key Takeaways:
      1. Marketing & Targeting: Learn how to attract the right patients by aligning 
          your marketing with their needs and strategically targeting your ideal
          demographics.
      2. Motives & Training: Discover how to align with patient motives, train your
          team effectively, and ensure your office is set up for success.
      3. Money & Timing: Implement payment options and optimize timing to meet
          patient expectations and close more treatments.

Whether you're considering dropping insurance or simply want to grow your fee-for-service base, this episode is packed with actionable tips and insights to help you succeed.

Want to access exclusive resources mentioned in the video?
Comment “MAPS” to discover your ideal patient demographics!
Comment “PHONES” to get our free phone training course!
Don’t forget to LIKE, SUBSCRIBE, and TURN ON NOTIFICATIONS for more free dental marketing strategies that can transform your practice!

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Firing Your 7th Marketing Company? It’s Time to Face the Truth
In this episode of Dental Marketing Goat, host Gary Bird uncovers the harsh reality behind a dental practice that has gone through seven marketing companies—and is still failing. Spoiler alert: it’s not the marketing that’s broken.
Discover why focusing on shiny new trends without mastering the basics is a recipe for disaster.
Learn how poor phone skills, lack of team training, and avoiding accountability can sabotage even the best marketing efforts.
Ready to turn your practice around? Gary shares free resources like phone scripting training, customer service tips, and treatment presentation courses that can help your team succeed—if you’re willing to put in the work.
Don’t blame marketing if you’re not holding your team accountable. Watch now and take the first step toward real growth!

Resources Mentioned: Comment below to access free tools for your team.
✅ Phone answering scripts
✅ How to get more patient referrals
✅ Customer service training
✅ Going out-of-network course
✅ Treatment presentation course

Subscribe for more insights to help your dental practice thrive!

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Looking for the PERFECT dental marketing partner in 2025?
Before you sign on the dotted line, there are 5 key questions you MUST ask to ensure your practice grows and thrives!

In this episode of Dental Marketing Goat, Gary Bird, Owner of SMC National, breaks down the critical questions that will help you avoid costly mistakes and find the right marketing partner tailored to YOUR practice needs. From defining success metrics to improving team performance, this is the guide every dentist needs to make smarter marketing decisions.

Highlights:
     1. How to define success for your dental practice and align with a marketing
        partner.
     2. The secret to tracking marketing patients vs. patient referrals.
     3. Why operational performance is key to marketing success.
     4. Proven strategies to lower your cost per patient.
     5. What to expect in the first 90 days with a new marketing partner.

Don’t just guess—know how to measure and track what works for your practice!
Share your thoughts: Did we miss any important questions? Drop them in the comments below!
Subscribe for more tips to level the playing field against the big guys and grow your practice in 2025!

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

2025 Dental Marketing Plan: Copy Us for Success! 

In this jam-packed episode, we dive deep into the State of Dental Marketing 2025 Report—covering EVERYTHING you need to scale your practice and thrive in the ever-changing dental landscape!

Topics We Cover:
✅ Top industry trends shaping dentistry 
✅ How AI is revolutionizing dental marketing
✅ Changing patient expectations & treatment acceptance strategies
✅ Recare and retention tips to keep your schedule full
✅ The essential KPIs every dental practice MUST track
✅ Proven growth playbooks and FREE training resources

What You’ll Learn:

We’re leveling the playing field for dental practices by sharing data-driven insights and step-by-step solutions. Whether you’re a solo practitioner, a growing DSO, or just starting, this video is packed with strategies that work for every practice size!

We’re giving away:
✅State of Dental Marketing 2025 Report 
✅Proven scripts to convert calls into appointments 
✅Training tools to maximize your ROI and patient experience

Don’t miss this episode! Get everything you need to optimize operations, outsmart challenges, and dominate your market.

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com
_________

We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!

📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.

The poll closes at midnight on December 31, 2024. Results will be released on February 19th.

Thank you for being part of our community and helping us reach new heights in dental marketing and education!
_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Achieving 100% Case Acceptance in Dentistry
Is 100% case acceptance in your dental practice truly possible? In this transformative episode, we challenge conventional thinking and introduce a game-changing mindset shift that makes this goal attainable—without the stress or pressure.

Join host Gary Bird as he breaks down the revolutionary concept of lifetime case acceptance inspired by the late, great dental consultant Greg Stanley. Learn how addressing a patient’s chief concern and ensuring their next hygiene appointment can unlock long-term loyalty, referrals, and unparalleled growth for your practice.

What You’ll Learn in This Episode:
     *The paradigm shift to redefine case acceptance.
     *Why addressing the chief concern is key to patient retention.
     *How lifetime value and patient referrals drive exponential growth.
     *Simple, stress-free conversations that build trust with your patients.

This episode will not only change the way you think about case acceptance but also transform your team’s workflow, patient relationships, and overall practice success.
Don’t miss out! Like, comment, and subscribe to join the conversation. Share your thoughts below—does this approach align with your practice, or do you have a better way?

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com
_________

We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!

📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.

The poll closes at midnight on December 31, 2024. Results will be released on February 19th.

Thank you for being part of our community and helping us reach new heights in dental marketing and education!
_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Personal Branding for Dentists: Game-Changer or Overhyped?
Is building a personal brand worth your time and effort as a dentist? In this episode of Dental Marketing Goat, we tackle the big question: Should dentists focus on personal branding, or is it just another time-consuming trend?

We break it down with real-life examples, including:
     *The difference between building a brand for patients vs. dentists.
     *Why your goals and audience dictate your branding strategy.
     *The hidden costs of personal branding and whether it delivers results.
     *Practical tips for dentists considering this journey.

From marketing gurus’ advice to lessons from the most-followed dentists like The Bentist, we explore what works, what doesn’t, and how to decide if personal branding is right for you.
Whether you’re looking to attract local patients, grow a multi-location practice, or influence the dental community, this episode has insights tailored to your goals.

Don’t miss out—subscribe for more dental marketing strategies!
Drop your thoughts in the comments: Are you building a personal brand?

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com
_________

We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!

📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.

The poll closes at midnight on December 31, 2024. Results will be released on February 19th.

Thank you for being part of our community and helping us reach new heights in dental marketing and education!
_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Transform Your Dental Practice with Technology: The Future of Automation & KPIs
 In this episode of Dental Marketing Go, Gary Bird is joined by Dee Fischer and Jill Nesbitt to discuss the future of dental practice management, focusing on how technology and automation can solve the common struggles many dental offices face. From improving profits to managing a growing team, the conversation dives deep into leveraging tech to streamline operations and boost efficiency.

Key Topics:
✅ The power of KPIs and how to use tech to track performance.
✅ Understanding how automation can solve staffing shortages and reduce overhead costs.
✅ Real-world insights into scaling your dental practice with data-driven decisions.
✅ The importance of motivating your team and ensuring technology sticks in your practice.
✅ How to make the most of the technology you already have.

Get ready for an exciting and insightful discussion that will help you rethink how to run your practice, improve patient care, and increase profitability. And don’t miss out on the Tech-Driven Success Event in Atlanta, happening February 7th, where you’ll get hands-on strategies from Dee and Jill on how to leverage tech and automation for your practice’s success.

🔗 Event Info & Registration: https://www.optimizedent.com/workshop

Join us to learn how to revolutionize your practice and stay ahead in the ever-evolving dental industry!

Connect with our Guests Here ⤵️
Dee Fischer
Founder and CEO at Fischer Professional Group
Website: https://fischerspro.com/

Jill Nesbitt
Independent Consultant at Optimize Dental Consulting
Website: https://www.optimizedent.com/
_________

We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!

📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.

The poll closes at midnight on December 31, 2024. Results will be released on February 19th.

Thank you for being part of our community and helping us reach new heights in dental marketing and education!
_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

How I Got FIRED After 150% New Patient Growth YOY
Imagine growing a client’s new patients by 150% year-over-year—only to get fired. That’s exactly what happened. In this episode of Dental Marketing Goat, Gary Bird, Owner of SMC National, breaks down the lessons every dental office can learn from this surprising story.

Here’s what you’ll learn:
    *Why rapid growth isn’t always enough to keep a client relationship 
      strong.
    *The crucial role of ROI tracking and the hidden pitfalls of delayed
      results.
    *How block scheduling and same-day treatment can transform your
     patient experience—and your practice's bottom line.
    *Why patient convenience is the ultimate key to success in today’s dental
     industry.

Pro Tip: Small tweaks to your scheduling and patient flow can make or break your ROI—don't miss these actionable insights!
Don’t just grow—grow smart. Hit play to learn how to create a seamless patient journey and avoid the mistakes that led to this surprising outcome.

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com
_________

We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!

📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.

The poll closes at midnight on December 31, 2024. Results will be released on February 19th.

Thank you for being part of our community and helping us reach new heights in dental marketing and education!
_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Get Your BEST Google Reviews to Show Up FIRST!
When potential patients search for a dentist, your Google reviews are often the first impression they get. But here’s the challenge: even with hundreds of glowing reviews, one negative review can steal the spotlight at the top.
In this episode of Dental Marketing Goat, Gary Bird, Owner of SMC National, reveals how Google’s review algorithm works and shares actionable strategies to ensure your top reviews take center stage.

Here’s what you’ll learn:
*Why Google prioritizes “relevance” over recency in reviews.
*How to promote your best reviews to show up first.
*A step-by-step guide to leveraging likes, comments, and photos to boost 
  review visibility.
*How to flag and manage bad reviews without violating Google’s policies.

Pro Tip: This hack doesn’t require expensive tools—just a smart strategy and teamwork!
Ready to make your best reviews shine? Watch the full episode and take control of your online reputation today. Don’t forget to comment below with “Thanks, Gary!” if you found this helpful, and let us know your biggest review challenges.

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com
_________

We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help!

📧Visit ➡️ https://dentwoo.com/vote/ and Vote for the best dental podcast by selecting our podcast shows: Dental Marketing Theory - A Podcast by Gary Bird, Dental Marketing Goat, and Full Arch Advantage in the form.

The poll closes at midnight on December 31, 2024. Results will be released on February 19th.

Thank you for being part of our community and helping us reach new heights in dental marketing and education!
_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events