Dental Marketing Theory - A Podcast by Gary Bird

In this episode, Gary speaks with Katrina Klein, a dental hygienist with over 27 years of industry experience, about the challenges dental offices face in paying hygienists top dollar. Katrina explains the importance of comprehensive hygiene and aligning practice philosophies to ensure hygienists bring maximum value. They also discuss the role of continuing education, the impact of different state regulations, and how to build a successful, aligned team.

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Katrina Klein 
Founder of ErgoFitLife

Website: https://ergofitlife.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
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In this episode, Gary speaks with Dr. Emily Letran, a seasoned dentist who owns three multi-specialty group practices in Southern California and has over 31 years of experience in dentistry. They discuss sales techniques in the dental industry, emphasizing the importance of conveying value over cost and exploring patient financing options beyond credit cards. Dr. Letran shares her approach to patient communication, focusing on health and treatment benefits rather than costs, and provides insights into overcoming common sales objections in a dental practice setting.

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Dr. Emily Letran
General Dentist | Executive Coach |  Marketing Strategist 

Website: https://www.coachroi.com
 Website: https://www.dremilyletran.com/ 

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

 In this episode, Gary speaks with Loren King, a dental hygienist with over 12 years of experience who challenges common myths about the flexibility of the dental industry. Loren shares her journey from dental assistant to hygienist and speaker, traveling across states to work where opportunities are best, and offers insights into the autonomy hygienists can achieve. She emphasizes the importance of communication between dentists and hygienists while providing tips for those feeling stuck in their careers.

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Loren King 
Global Speaker + KOL | RDH | The Human Experience Mentor

Instagram: https://www.instagram.com/lorenthecoachforhumans/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, Gary talks with Dr. Scott Leune, a prominent figure in the dental industry known for his remarkable journey and contributions. Dr. Leune shares his inspiring story of overcoming significant challenges early in his dental career, including a severe back injury that forced him to rethink his approach to practice management. Despite the odds, he built multiple successful dental practices and launched numerous other ventures, eventually helping to create over 200 practices nationwide. Dr. Leune also discusses his insights on the future of dentistry, emphasizing the importance of sustainable practice models and ethical business practices.

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Dr. Scott Leune 
Founder and CEO at Scott Leune Education

Website: https://scottleune.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
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In this episode, Gary engages in an insightful conversation with insurance expert Ben Tuinei on the strategic impacts of dental practices going out of network. They discuss the challenges and benefits of leaving network contracts, emphasizing the importance of a robust new patient replacement mechanism to sustain practice growth. The dialogue also explores the need for strategic marketing and team training to manage transitions and optimize patient retention and revenue successfully.

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Benjamin Tuinei 
President at Veritas Dental Resources, LLC 

Website: https://veritasdentalresources.com/

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In this episode of Dental Marketing Theory, Gary and guest Mike Huffaker discuss the impact and advantages of cloud-based practice management software (PMS) in the dental industry. Mike shares his journey from tech sales to the dental sector and explains how cloud technology is revolutionizing dental practices by offering better integration, real-time updates, and scalable solutions for multi-location groups. The conversation also explores the future of dental practice technology and how adopting modern systems with Planet DDS can significantly enhance operational efficiency and valuation.

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Mike Huffaker 
Chief Revenue Officer at Planet DDS 

Website: https://www.planetdds.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
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In this episode of Dental Marketing Theory, Gary interviews Dr. Kevin Kremer, an active dentist and consultant in the dental industry. Dr. Kremer shares his journey from following in his family's footsteps to becoming an entrepreneur in dentistry, focusing on the importance of mindset for personal and professional success. He emphasizes the value of growth, collaboration, and creating a roadmap for an abundant life, offering insights from his upcoming book "Quantum Accountability."

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Kevin Kremer 
Founder and CEO at Kremer Leadership Institute 
Owner of Kremer Dental Care

Website: https://www.kremerleadership.com/
Website: https://kremerdental.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Join us for a special anniversary episode of Dental Marketing Theory as we celebrate three years of insightful conversations with a compilation of our top 10 episodes from this past year. Dive into a variety of topics with industry leaders like Teresa Duncan, Chad Johnston, and Dr. Marc Cooper, discussing everything from dental insurance and patient financing to the realities of DSOs and the future of dental practice management. Gain valuable perspectives on navigating the complexities of the dental industry, enhancing patient relationships, and embracing technological advancements. Don't miss this opportunity to hear the best of our discussions, packed with strategies and advice to help you and your practice thrive in today's dynamic environment.

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Melissa Turner
Senior Executive Consultant/ CHO at Cellerant Consulting Group
Website: cellerantconsulting.com

Chad Johnston
Director of Strategic Accounts at iCreditWorks
Website: icreditworks.com

Teresa Duncan
Owner/President Odyssey Management, Inc.
Website: odysseymgmt.com

Lori Mixon
Vice President of Marketing at Peak Dental Services
Website: peakdentalservices.com

Glen Goold
CEO of Riverside Dental
Website: stgeorgesmiles.com

Dr. Marc Cooper
Founder & Source – The Contemporary Elder Institute
Website: requestingwisdom.com

Channan Cassella
Communication Coach at SMC National
Website: smcnational.com

Kristen Wasilewski
Internal Marketing Specialist at SMC National
Website: smcnational.com

Dr. Wilhelm Piskorowski
Founder of ACES Health
LinkedIn: linkedin.com/in/piskorowski-wilhelm-bill-5963b22b

Robert Nunziato
Head of Sales Operations & Inside Sales at Sunbit
Website: https://sunbit.com/

Kimberly Nguyen
Co-founder | Chief Dental Officer – Asprodental
Website: asprodental.com

Tiffany Nguyen
Co-founder | CEO – Asprodental
Website: asprodental.com

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Are you struggling to stand out in the crowded online space for dental practices? It's time to change that! Join us for a FREE webinar where industry experts Gary Bird and Eddie Tyshkevich will unravel the mysteries of SEO tailored specifically for dentistry, powered by AI. Learn why your current SEO efforts might not be hitting the mark and discover essential strategies to skyrocket your practice's visibility in search engine results. From avoiding common pitfalls to leveraging the latest AI techniques, this webinar is packed with actionable insights and real-life case studies. 

Don't let your competitors steal the spotlight – register now and take control of your online presence to attract more patients and grow your dental practice!
 
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Eddie Tyshkevich
SEO Manager at SMC National

Website:  https://smcnational.com

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode of Dental Marketing Theory, Gary talks with Michael McCoy, co-founder of Dental Collective, about his journey from working in the dental industry to launching a purchasing organization aimed at leveling the playing field for independent dental practices. Michael explains how Dental Collective enables small practices to access bulk pricing typically reserved for larger organizations, potentially saving thousands per year. The discussion also covers the variety of products and services offered, emphasizing the substantial cost reductions available to Dental Collective members.

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Michael McCoy
Co-Founder of Dental Collective

Website:  https://dental-collective.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events