Dental Marketing Theory - A Podcast by Gary Bird

Discover how Dr. Anthony Vocaturo built one of the largest Instagram followings in cosmetic dentistry by showcasing real cases, creating compelling content, and building a powerful personal brand. In this episode, we dive into social media strategies for dentists, how to attract high-value patients through Instagram, and why content creation is essential for growing a successful aesthetic dental practice. If you're a cosmetic dentist ready to grow your brand, elevate your presence, and stand out in today’s digital landscape, this is the video for you.

Connect with our Guest Here ⤵️

Dr. Anthony J. Vocaturo
Executive Director at Institute of Advanced Dental Education

Website: https://iadecenter.com/

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🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy 
*85% of DSO Academy students would recommend it to a friend!

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Discover how artificial intelligence is transforming dental diagnostics by improving clinical accuracy, enhancing patient trust, and increasing treatment acceptance. In this video, Dr. Kyle Stanley breaks down how AI is used to detect dental issues earlier, reduce diagnostic inconsistencies, and support dentists in delivering more precise, minimally invasive care. Learn how AI in dentistry is not just a tool, but the future of smarter, more consistent diagnosis and patient communication.

Connect with our Guests Here ⤵️

Dr. Kyle Stanley
Co-Founder of Pearl

Website: https://www.hellopearl.com/

Nate Williams
Founder & CEO at Practice Financial Group, LLC

Website: https://practicefinancialgroup.com/

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🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy 
*85% of DSO Academy students would recommend it to a friend!

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Thinking of selling your dental practice to a DSO? In this candid debate, Gary Bird together with Elijah Desmond and Nate Williams, uncovers what dentists need to know before selling—comparing DSO buyouts vs. private buyers, breaking down EBITDA multiples, 51% buyouts, work-back agreements, and the truth about equity deals. Learn how to avoid deceptive contracts, protect your financial future, and choose the right path for your practice.

Connect with our Guests Here ⤵️

Elijah Desmond
Co-Founder of Dental Pitch Brokerage Firm

Website: https://dentalpitchbrokerage.com/

Nate Williams
Founder & CEO at Practice Financial Group, LLC

Website: https://practicefinancialgroup.com/

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🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy 
*85% of DSO Academy students would recommend it to a friend!

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC
🚀What are top-performing dentists doing differently? Find out inside the mastermind:  https://shorturl.at/AenIt
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In this episode, Gary Bird interviews Dr. Phi Pham, who is achieving explosive dental practice growth with 95% phone conversion, 80+ new patients per month, and nearly 600% ROI. Discover how Dr. Pham built a thriving dental startup by mastering same-day emergency care, strategic marketing, and exceptional front desk training. Learn why free exams, Saturday hours, and flexible financing through Cherry are driving patient trust and treatment acceptance. Gary and Dr. Pham break down exactly how to increase new patient flow, boost case acceptance, and avoid common growth mistakes. If you're a dentist looking to scale your practice, this episode is packed with proven dental growth strategies. 

Connect with our Guest Here ⤵️

Dr. Phi Pham
Chief Dentist and Founder of Southern Smiles - Rosharon

Website: https://southernsmilestx.com/

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 Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast. 

🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC
🚀What are top-performing dentists doing differently? Find out inside the mastermind:  https://shorturl.at/AenIt
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Gary Bird sits down with Dr. Wardah Inam, CEO of Overjet, to discuss how AI is transforming dentistry and what the future holds. From AI-powered diagnosis and treatment planning to boosting case acceptance and efficiency, this episode breaks down the real impact of AI on dentists, hygienists, and patient care. Learn how AI is reshaping dental insurance, multi-location practices, and marketing strategies—and why widespread adoption is just a few years away. If you’re curious about the future of AI in dentistry, don’t miss this conversation.

Connect with our Guest Here ⤵️

Dr. Wardah Inam
Co-Founder and CEO of Overjet

Website: https://www.overjet.ai/

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Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.

🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

From new graduate to retirement, Gary Bird and Dr. Murtuza Shah-Khan outline the complete dental career roadmap with practical advice for each stage—year 1, year 5, year 10, and year 20. Learn how to build strong clinical fundamentals, transition into ownership, find your niche, and plan your exit strategy. Whether you're just starting out or looking ahead, discover the key lessons every dentist should know to grow with clarity and confidence.

Connect with our Guest Here ⤵️

Dr. Murtuza Shah-Khan
Owner of MSK Dentistry / Partner of Simplify Dentistry

Website: https://simplifydds.com/

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🚀Spots are limited! Register now for Dental Growth Playbook Live: https://bit.ly/4l2Ruhf
➡️Use code DGPL-DMG to get $300 OFF

Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy 
*85% of DSO Academy students would recommend it to a friend!

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC
🚀What are top-performing dentists doing differently? Find out inside the mastermind:  https://shorturl.at/AenIt
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Thinking about selling your dental practice—or just tired of doing it all yourself? In this episode, Gary Bird sits down with Dr. Jack Bayramyan to discover how to step out of the operatory and into the CEO seat by building systems, scaling smart, and creating a sellable practice that thrives without you. Learn how to increase valuation, avoid burnout, and design a dental business that gives you freedom, profitability, and long-term exit options.

Connect with our Guest Here ⤵️

Dr. Jack Bayramyan
Founder and President, Chief Clinical Officer at Optimize Practice Alliance

Website: https://www.optimizeps.com/
 

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Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC
🚀What are top-performing dentists doing differently? Find out inside the mastermind:  https://shorturl.at/AenIt
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Thinking about buying a dental practice? In this episode, Gary Bird and Josh Gwinn break down the seven costly mistakes dentists make when acquiring a practice, from overpaying and ignoring financial health to poor transition planning and culture missteps. Learn how to evaluate patient retention, staff dynamics, marketing systems, and what really drives long-term profitability before you sign the deal.

Connect with our Guest Here ⤵️

Josh Gwinn
Co-founder and CEO of Optimize Practice Alliance

Website: https://www.optimizeps.com/
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Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Discover how Dr. Kyle Stanley helps dentists overcome burnout and mental fatigue to regain clarity, purpose, and professional satisfaction. In this episode, we dive into the mental health challenges facing dental professionals and share proven mindset strategies to reduce stress, build resilience, and thrive in your career. If you're a dentist struggling with feeling overwhelmed or looking to lead a more fulfilling practice, this is the episode you can’t afford to miss.

Connect with our Guest Here ⤵️

Dr. Kyle Stanley
Founder of Light Side Dentistry; Co-Founder of Pearl

Website: https://linktr.ee/Drkylestanley
Instagram: https://www.instagram.com/drkylestanley/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC
🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt
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Thinking about going out of network with PPOs, but don’t know where to start? Gary Bird sits down with Susan Leckowicz to discuss how to drop dental insurance plans without losing patients, improve case acceptance, and boost profitability using a proven 5-step strategy. Discover the right timing, team training tips, and marketing shifts that make transitioning to fee-for-service dentistry successful.

Connect with our Guest Here ⤵️
Susan Leckowicz
CEO of Dental Coaches

Website: https://www.dentalcoaches.com/

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Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events