Dental Marketing Theory - A Podcast by Gary Bird

Struggling to hire and retain associate dentists? In this video, Gary Bird sits down with Josey Sewell and Dr. Eric J. Roman to reveal a proven framework to attract, onboard, and empower associate dentists so they stay, thrive, and help your practice grow. Learn how to build systems that support long-term success, boost productivity, and create a winning culture from day one.

Secure Your Spot Today: Winning With Dental Associates: 1-Day Masterclass  by visiting https://drericjroman.com/directors-vle  

And receive 50% off the $47 price with code: GARY50

Connect with our Guests Here ⤵️
Josey Sewell
Founder of joyFULL People

Dr. Eric J. Roman
Co- Founder of joyFULL People

Website: https://www.joyfullpeople.com/

Website: https://drericjroman.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Before outsourcing 100% of your dental marketing, you need to understand what’s at stake. In this video, Gary Bird and Ben Friberg break down why dentists must be involved in guiding their marketing, how to define your ideal patient avatar, and what makes your practice truly unique. Learn how in-house direction can drive better results, improve ROI, and help you avoid costly missteps.

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Dr. Ben Friberg
Owner, Dentist at Thrive Family Dental

Website: https://www.drbenfriberg.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Gary Bird sits down with Dr. Jacob Berger to debunk the biggest myths about Heartland Dental and DSOs. From production quotas and business pressures to dentist autonomy and mentorship, Dr. Berger shares his real-world experience inside a DSO. Learn how Heartland supports entrepreneurship, career growth, and leadership while giving dentists the freedom to practice on their own terms. If you're curious about the truth behind corporate dentistry, this episode breaks it all down.

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Dr. Jacob Berger
Smile Makeovers | Esteem Dental Implants Provider

Website: https://thedsoacademy.com/courses/smile-makeover/ 

Website: https://esteemdentalimplants.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Struggling with massive dental school debt? Gary Bird sits down with Dr. Bill Piskorowski to break down a step-by-step strategy for paying off $300K+ in student loans while building a successful dental career. Learn how to maximize income, explore loan forgiveness programs, and leverage DSOs, public health, and private practice models to accelerate debt repayment. This episode also reveals how real-world clinical experience can help new dentists gain confidence, increase earning potential, and find the best career fit.

Connect with our Guest Here ⤵️
Dr. Bill Piskorowski
Associate Dean at UCLA School of Dentistry

Website: https://dentistry.ucla.edu/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

What does it take to create a powerful, recognizable dental brand that stands out in 2025?
Gary Bird sits down with Joshua Scott, CEO of Studio EightyEight, to break down the essential strategies for brand growth and patient trust. Learn how to craft a strong visual identity, compelling messaging, and core values that resonate with your community. Whether you're a startup practice or expanding to multiple locations, these insights will help you attract more patients and scale efficiently.

Connect with our Guest Here ⤵️
Joshua Scott
CEO of Studio EightyEight

Website: https://s8e8.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

How does someone with a sports management degree and no background in dentistry become a key player in the DSO space? 

In this episode, Brian Mans shares his unexpected path from sales to leading major DSO acquisitions and launching his own company, Sell to a DSO.
Join host Gary Bird as he and Brian Mans discuss:
 ✔️ Breaking into the Dental Industry – How Brian transitioned from marketing to a leadership role at Heartland Dental
 ✔️ Scaling & Selling a DSO – The lessons learned from co-founding Elite Dental Partners and navigating private equity challenges
 ✔️ The Right Way to Sell to a DSO – Common pitfalls, doctor-specific needs, and strategies for a smooth, profitable transition
 ✔️ What Dentists Need to Know – Key insights for those considering selling their practice to a DSO
Whether you're a dentist thinking about selling, a DSO leader, or just curious about the business of dentistry, this episode is packed with valuable insights.

Connect with our Guest Here ⤵️ 

Brian Mans
Business Owner - Sell to a DSO, LLC 

Website: https://calendly.com/selltoadso
LinkedIn: https://www.linkedin.com/company/sell-to-a-dso-llc/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC
🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt
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Gaslighting in dental offices can create toxic work environments, leading to mistrust, division, and high-performing team members deflecting responsibility.
In this video, Gary Bird, with Dr. Sten Ericson and Jennifer Paxton of Pathway Dental Solutions, exposes common gaslighting behaviors, how they disrupt team dynamics, and strategies for identifying and addressing manipulation in your practice. Learn how to build a healthy dental office culture, hold employees accountable, and stop toxic team dynamics before they impact patient care and workplace morale.

Connect with our Guest Here ⤵️
Dr. Sten Ericson
Founder & CEO of Pathway Dental Solutions

Jennifer Paxton
COO of Pathway Dental Solutions

Website: https://pathwaydentalsolutions.com/

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Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Discover the daily habits that drive dental practice success and learn actionable strategies to grow your practice.

In this video, Gary Bird sits down with Callie Ward, founder & CEO of Dash Dental Consulting, to break down key steps like tracking metrics, building patient connections, and leading effective team huddles to help you achieve consistent growth. Watch now to gain expert insights and proven methods to elevate your dental practice today!

For further details, visit: https://www.dashdentalconsulting.com/morning-huddle

Connect with our Guest Here ⤵️
Callie Ward
Founder & CEO of Dash Dental Consulting

Website: https://www.dashdentalconsulting.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Explore 30 years of dental industry evolution, from fee-for-service solo practices in 1995 to the rise of DSOs, advanced technology, and hyper-competition in 2025. 

In this episode, Gary Bird speaks with Perrin DesPortes to discover how shifting patient behaviors, innovation, and market pressures have reshaped modern dentistry, and gain insights into thriving in the future of oral healthcare. Whether you're a dental professional or curious about industry trends, this video provides essential strategies for navigating dentistry's past, present, and future.

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Perrin DesPortes
Founder of The Next Level Executive

Website: https://thenextlevelexecutive.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Discover how virtual assistants can transform dental office workflows, streamline administrative tasks, and enhance patient care. In this video, Gary Bird speaks with Rebecca Herring to cover the key benefits of dental virtual assistants, the importance of training and creating SOPs, and essential tips for onboarding to maintain high-quality standards. Rebecca addresses common concerns about outsourcing, including red flags, to help dental practices confidently integrate remote support.

Connect with our Guest Here ⤵️
Rebecca Herring
CEO & Founder of Transformational Dental Coaching

Website: https://www.yourtdcoach.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events