Dental Marketing Theory - A Podcast by Gary Bird

🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC
🚀What are top-performing dentists doing differently? Find out inside the mastermind:  https://shorturl.at/AenIt
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Thinking about selling your dental practice to a DSO? Not all DSOs are the same, and failing to understand buyout structures, EBITDA multiples, earn-outs, and stock dilution could cost you.
In this video, Gary Bird and Elijah Desmond, the co-founder of Dental Pitch Brokerage Firm break down DSOs' value practices, the risks and benefits of selling, and key strategies for negotiating the best deal so you can maximize your sale while protecting your future.

Connect with our Guest Here ⤵️
Elijah Desmond
Co-Founder of Dental Pitch Brokerage Firm

Website: https://dentalpitchbrokerage.com/

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Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, Gary Bird sits down with Dr. Sam Burrow, who shares insights into scaling his dental practice from two to ten locations in just a few years. Dr. Burrow discusses the challenges of rapid growth, the value of partnerships, and lessons learned in integrating pediatric and orthodontic services to optimize patient experience and operational efficiency. Tune in for valuable tips on navigating the complexities of expanding a multi-location practice while balancing patient needs and business strategy.

Connect with our Guest Here ⤵️
Dr. Sam Burrow
Orthodontist/Partner at Burrow, Welchel & Culp Orthodontics

Website: https://charlotteorthodontists.com/        

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC
🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt
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Struggling to sell clear aligners in your dental practice? Most dentists fail to offer clear aligners profitably due to misconceptions, poor sales training, and hidden costs. In this video, Gary Bird interviews Dr. Ingrid Murra and she reveals why 100% of patients can benefit from aligners and how Two Front’s virtual orthodontic system helps dentists scale aligner cases, increase profitability, and eliminate inefficiencies. Learn how to sell more aligners, improve patient trust, and create a streamlined system for predictable, high-quality orthodontic care.

Connect with our Guest Here ⤵️
Dr. Ingrid Murra
Founder, CEO - Two Front

Website: https://www.mytwofront.com/

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Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.                 

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode of Dental Marketing Theory, Gary Bird sits down with Kyle Summerford, founder of the Dental Office Manager’s Community, to discuss how dental office managers can access vital support and resources to navigate leadership challenges. Kyle shares insights on creating a safe space for managers to seek advice, learn from peers, and enhance their leadership skills without dentist oversight. This episode highlights how dentists can empower their office managers to succeed, leading to smoother operations and practice growth.

Connect with our Guest Here ⤵️
Kyle Summerford
Founder of Dental Office Managers Community

Website: https://www.dentalofficemanagers.com/                                         Facebook: https://www.facebook.com/dentalofficemanagerscommunity

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, Gary Bird hosts JW Oliver Jr, managing partner at SupportDDS, to discuss the benefits of outsourcing front desk duties. They explore how practices can save up to 50% on costs, handle time zones and cultural differences, and maintain security and professionalism through virtual teams. JW also shares insights on overcoming common fears around outsourcing and even offers a discount for listeners interested in SupportDDS services.

Connect with our Guest Here ⤵️
JW Oliver Jr.
Managing Partner at SupportDDS

Website: https://supportdds.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Google reviews are crucial for building a strong online presence and growing your dental practice. In this episode, Gary Bird dives deep into the importance of reviews with Dr. Len Tau from BirdEye, discussing how they impact patient trust, marketing, and even hiring. Learn actionable tips for increasing reviews ethically and explore how AI is shaping the future of review management. Don’t miss this insightful conversation!

Connect with our Guest Here ⤵️
Dr. Len Tau
General Manager of Dental Vertical at Birdeye

Website: https://birdeye.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, Gary Bird interviews Dr. Saam Zarrabi, founder of Rodeo Dental, to explore the innovative marketing strategies that have helped his DSO stand out. Dr. Zarrabi shares how Rodeo Dental's single-branded approach, focus on creating dynamic content, and team-driven initiatives have elevated patient engagement. He also highlights how they gamify content creation and leverage social media platforms like TikTok and Instagram to build a strong brand presence.

Connect with our Guest Here ⤵️
Dr. Saam Zarrabi 
CEO of Rodeo Dental

Website: https://www.rodeodental.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, Gary Bird welcomes Scott Leune for a masterclass on building your dream dental practice. Whether you're just starting or already own multiple practices, Scott provides transformative insights that will shift how you approach growth. Tune in to gain a fresh perspective on how to strategically develop your practice for long-term success!

Connect with our Guest Here ⤵️
Dr. Scott Leune
Founder and CEO at Scott Leune Education

Website: https://scottleune.com/
Instagram: https://www.instagram.com/dr.scott.leune/


📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, Gary Bird speaks with Kerry Straine about the biggest challenges dental practices face in achieving growth. Kerry emphasizes the critical role of a dentist's vision in determining a practice's potential, focusing on key components like chair hours, patient visits, and production per visit. They also delve into the importance of aligning clinical philosophies with operational goals to create a sustainable, rewarding business model.

Connect with our Guest Here ⤵️
Kerry Straine
CEO at Straine Dental Management

Website: https://straine.com/


📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode of Dental Marketing Theory, Gary Bird welcomes Dr. Charles Moser, co-founder of Dental Science Alliance, to discuss a groundbreaking new approach to dental consulting. Dr. Moser shares how their model offers dentists affordable access to multiple expert coaches under one umbrella, streamlining the path to practice growth. Learn how the Dental Science Alliance is revolutionizing consulting with actionable advice and team empowerment for just $600 a month.

Connect with our Guest Here ⤵️
Dr. Charles Moser
Co-Founder of Dental Science Alliance

Website: https://www.dentalsciencealliance.com/


📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events