One strategy. An almost infinite ceiling. And most of your competitors aren't willing to do it.

In this episode, founder of The Dental Marketer Michael Arias breaks down the no-cost strategy he calls ground marketing. You'll learn what it actually takes to get results, from the exact scripts to use with local businesses to how to identify the person on your team built to run it.

Topics discussed:

• The REAL framework that makes ground marketing actually work
• What most people get wrong about ground marketing
• The apartment complex playbook
• What to say when you walk into a new business
• How to work events and fill your signup sheet
• The locations most owners overlook
• Traits the person in charge needs to have
• The mindset shift that helps you overcome rejection

Connect with Michael Arias:
https://thedentalmarketer.org/

Listen to The Dental Marketer podcast:
https://thedentalmarketer.site/podcast

This episode was produced by Podcast Boutique https://www.podcastboutique.com

Use the same marketing company as Dr. Etch!

Get your free demo with Relevance Marketing by Clicking Here

Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Most practices are either tracking nothing, tracking everything, or tracking the wrong things entirely — and the result looks the same: a busy practice you can't fully control.

This episode will tell you what metrics actually matter and what they're telling you about your practice. Learn how to track KPIs without getting overwhelmed, use data to find trends, and solve problems in your practice.

Topics discussed:

• KPIs to check every week
• What each metric say about your practice
• 4 scorecards for running your practice
• How to use KPIs to track team performance
• Leading vs. lagging indicators
• The dumbest data point in dentistry
• Why a dashboard you check monthly is useless
• The treatment plan acceptance trap

This episode was produced by Podcast Boutique https://www.podcastboutique.com

Use the same marketing company as Dr. Etch!

Get your free demo with Relevance Marketing by Clicking Here

Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Cancellations are up, no-shows are almost expected — and most owners are handling it the wrong way.

In this episode, Carrie Webber of Jameson Group walks through what every person in your practice can start doing today to keep patients on the schedule. You’ll learn exactly what to say to patients to get them to show up, the front desk mistake that costs you appointments, and the unexpected reason patients don’t follow through..l

Topics discussed:

• Three issues every practice is dealing with right now
• Why cancellations and no-shows have increased
• The first step to fixing a cancellation/no-show problem
• The strategy most owners try (and why it doesn’t work)
• Seven value-building skills every role needs
• The burnout problem hurting your patient experience
• How to audit your entire patient experience in one day
• The front desk mistake that loses patients before they book
• Power words that ensure patients show up
• The biggest obstacle to patients getting treatment

Connect with Carrie Webber:

https://jmsn.com

This episode was produced by Podcast Boutique https://www.podcastboutique.com

Title Options:

1. Stop Charging Cancellation Fees — Do This Instead
2. Say This and Watch Your No-Show Rate Drop
3. The Words That Get Patients to Actually Show Up
4. The One Phrase Your Front Desk Needs to Stop Saying
5. Stop Saying This to Patients and Improve Your Cancellation Rate

Use the same marketing company as Dr. Etch!

Get your free demo with Relevance Marketing by Clicking Here

Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

There's one thing standing between you and a practice that runs without you: delegation. And you're probably doing it wrong — even if you have a leadership team in place.

In this episode, the DPH coaches break down the mistakes most owners make when they delegate and how to actually start getting things off your plate without everything falling apart. You'll get real examples of what it looks like to delegate the tasks that stress you out, from payroll to hiring, and everything in between.

Topics discussed:

• The difference between delegation and abdication
• Who belongs on a leadership team (and the role most owners get wrong)
• The mental side of delegation most owners ignore
• How to figure out what to delegate first
• The follow-up habit that keeps everything on track

This episode was produced by Podcast Boutique https://www.podcastboutique.com

Use the same marketing company as Dr. Etch!

Get your free demo with Relevance Marketing by Clicking Here

Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Your practice feels maxed out, but you’re not ready to build more operatories or move locations. So what’s the lever most owners ignore? Hours. We talk through why adding evenings or Saturdays sparks instant fear in dental teams, and how to lead that change without breaking trust, creating burnout, or wrecking your culture.

We share the shift design that makes expanded hours feel fair: stop treating the day schedule as “normal,” rotate intentionally, and start small so the team can experience the upsides. We also dig into how to present the change so it lands as better patient access and more flexibility, not “work later and work more.” If you’ve ever worried that one resistant team member could derail the whole plan, we address that head-on with a practical leadership stance you can actually use.

Then we zoom out to the business side of dental practice growth. If you want to hire an associate in a smaller office, the math matters: hygiene capacity, production hours, and new patient flow. We unpack why simply sliding over a chair can make you less profitable, and why split shifts and expanded hours often create the room you need without adding square footage. We even share real-world results from high-performing small-op offices that prove the model can work.

If you found this helpful, subscribe for more practice owner strategies, share it with a dentist friend who’s stuck at capacity, and leave a review so more owners can find the show. What hours change would move the needle most for your practice right now?

Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Don't let all your marketing dollars go to waste… Because if you're chasing patients instead of focusing on their experience inside your practice, they may be.

Dr. Lior Tamir has built a practice doing close to $1M per chair while spending under $3K/month on marketing. In this episode, he shares exactly how he did it — from the patient experience details most owners ignore to the follow-up gap costing most practices serious revenue.

Topics discussed:

• Why marketing isn’t enough to grow a practice
• The unconventional moves that differentiated and grew his practice
• How small details compound into long-term retention
• Patient touchpoints that drive organic growth
• Why you should invest in technology (and what to buy first)
• How to unlock hidden revenue in your practice

Learn more about The Dental App:
https://www.thedentalapp.com/

This episode was produced by Podcast Boutique https://www.podcastboutique.com

Use the same marketing company as Dr. Etch!

Get your free demo with Relevance Marketing by Clicking Here

Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Tired of strong opinions and weak evidence running your schedule? We put everyday practice debates under the microscope and share simple experiments that turn gut feelings into clear decisions. From no-shows to network choices, we break down quick tests you can run this month to cut waste, improve flow, and protect production.

If you want a practice that improves by design, not by accident, this is your playbook for fast, low-lift experiments that build a culture of curiosity and measurable results. Subscribe, share with a colleague who loves data, and leave a review telling us the first test you’ll run.

Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

We break down why a “slammed” front desk is often a symptom of broken systems, not true patient volume. We show how tighter first conversations, better phone control, and clearer financial expectations eliminate repeat work and reduce burnout.
• redundant admin work as the hidden killer of efficiency
• cancellations as an upstream conversation problem that creates multiple downstream tasks
• phone training as the difference between long meandering calls and confident appointment closes
• clear financial presentations to prevent repeated questions and follow-up work
• a leadership mindset shift from hiring to system precision
• a baseline staffing metric of collections per full-time front desk team member
• collecting the full patient portion at scheduling to reduce no-shows and friction
• homework question for the team to identify repeat tasks and remove them at the source

So if that's something that interests you, please reach out to us, set up a strategy call. Let's talk about it.
And if you like what you hear, please give a five star review on Apple for the podcast.

Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Exhausted, underproducing... but busy. Sound familiar? Instead of grinding away, you could be building a $1.5 million practice with just two procedures a day.

In this episode, the DPH coaches break down block scheduling, guardrails that keep low-dollar procedures from stacking up, treatment planning benchmarks, and how to coach your team into building a profitable schedule — not just a full one.

Topics discussed:

• Why a packed schedule doesn't always equal a profitable one
• The real reason your days feel chaotic
• Block scheduling: how to protect your time
• Where low-value procedures belong in your schedule
• What a $1.5M production schedule looks like day-to-day
• How to diagnose what’s wrong with your schedule
• Four reasons you have a bad schedule
• How to audit and coach your team without drama
• The leadership mindset shift that ties it all together

This episode was produced by Podcast Boutique https://www.podcastboutique.com

Use the same marketing company as Dr. Etch!

Get your free demo with Relevance Marketing by Clicking Here

Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

We challenge the reflex to hire an associate or build more operatories when the real issue is low efficiency and weak utilization. We break down the numbers that reveal the true bottleneck and the practical steps that raise production and profit without adding fixed costs.
• why most “space problems” are really efficiency problems 
• the core rule: do not build a bigger box for a broken system 
• real-world production per operatory examples and why benchmarks can be too low 
• expanding hours as the fastest way to increase utilization 
• the associate trap and how extra providers can reduce profitability 
• the minimal acceptable production floor of $650 per hour and why owners should aim higher 
• identifying constraints: new patient flow, hygiene pipeline, procedure time, scheduling 
• how block scheduling can drive rapid production gains 
• using evening hours to improve access without increasing overhead 
• three questions to answer before expanding: DPH, hygiene coverage, fully utilized hours 
Go to dentalpracticeheroes.com/slash strategy.

Use the same marketing company as Dr. Etch!

Get your free demo with Relevance Marketing by Clicking Here

Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.