Gary Bird breaks down exactly how long it takes to see a positive return on investment (ROI) with Google Ads and how much dentists should budget for marketing. Learn why ROI in dentistry is different from e-commerce, the biggest mistakes that kill your ad performance, and what factors—like phone answering, treatment coordination, and patient retention—impact your results. Whether you're spending $3K or $30K per month on Google Ads, this video will help you set realistic expectations and maximize your ROI.

Connect with our Host Here ⤵️
Website: https://smcnational.com/
Website: https://thegarybird.com

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Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Gary Bird reveals the #1 reason dental offices struggle to grow, and it’s not what most dentists expect. Leadership is the biggest factor in scaling a successful dental practice, yet many dentists get stuck focusing solely on clinical work while neglecting their team’s development. Learn why strong leadership, accountability, and consistent training are essential for improving case acceptance, marketing ROI, and front desk conversions. If you want to increase new patients and grow your dental business, this episode is for you.

Connect with our Host Here ⤵️
Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Gary Bird breaks down how AI is changing dental marketing, from SEO and social media to phone answering and patient communication. Learn why AI won't revolutionize SEO overnight, how it can help optimize content creation, and where it's making the biggest impact—improving call handling and patient conversions. If you're wondering how to use AI for your dental practice's marketing strategy, this episode covers what works, what doesn’t, and what’s coming next.

Connect with our Host Here ⤵️
Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Did you know that *when* you run your Google Ads matters just as much as *how* you run them?

Most dentists are wasting money simply because their ads are running at the wrong times, attracting the wrong type of patients.

In this episode, we break down some simple yet powerful hacks to optimize your ad schedule and patient targeting.

Connect with our Host Here ⤵️
Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

More and more companies are demanding employees return to the office full-time. Some are calling it a ‘domino effect’—one company makes the move, and others follow.

Elon Musk is pushing for in-office work, Jamie Dimon is laying down the law at JPMorgan, and even companies like TikTok and Amazon are pulling employees back.

So what does this shift mean for dental practices? Could it help or hurt patient flow? And how should dental offices adjust their marketing and operations to stay ahead?
Let’s break it down.

Connect with our Host Here ⤵️
Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

DENTIST ASKED ME: "Any recommendations? I will start spending at least $500 on Facebook. I think the ROI is better on FB ads is better than the goggles ads. Do you have any episodes for good FB ads?" 

What are your thoughts?

Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Most dentists think offering a discount is the same as running a strategic loss leader—but they couldn’t be more wrong. 

Coupons and loss leaders are two completely different things, yet many practices treat them as one and the same. 

Here’s the reality: coupons are just discounts—Think Groupon. 

Loss leaders, on the other hand, are strategic pricing tools designed to bring in the right patients and lead to higher-value treatments. One devalues your services; the other sets you up for long-term success. 

If you don’t understand this difference, you’re probably leaving money on the table—or worse, training patients to expect cheap dentistry.

In this episode, we’re going to break down why dentists keep getting this wrong and how you can fix it.

Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

The One Simple Marketing Hack That Skyrocketed Their ROI (1300% Growth!)

Most dental practices struggle to maximize their marketing ROI, but what if one simple change could drive massive results? In this episode, we break down how one practice went from 169% ROI to over 1300% ROI—and the best part? It’s an easy tweak that most dentists overlook.

You'll learn:
✔ The three main ways to market your practice effectively
✔ Why emergency patients can be a game-changer for short-term revenue
✔ The biggest mistake dentists make with hygiene schedules and new patient availability
✔ How to retain emergency patients and turn them into long-term practice members

If you're not getting the ROI you want from your marketing, this episode is a must-watch! Plus, we’re sharing strategies that work regardless of who you’re working with.

🔹 Join Our Fastest-Growing Dental Marketing & Growth Group! 🔹
Connect with thousands of dental professionals and marketing experts who are sharing insights, asking questions, and helping each other grow. No sales pitches—just real conversations.
Join here: https://www.facebook.com/groups/1128133131694060/

Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Do postcards still work for dental marketing? The answer is yes—but with some big caveats. In this episode, I’ll break down when postcards can be effective, why results can be unpredictable, and how competition in your area plays a huge role.

Here’s what you’ll learn:
✅ Why postcards work well in some cases but fail in others
✅ How competition affects your postcard campaign results
✅ Why timing matters more than you think
✅ The key difference between postcards and digital marketing

Postcards can be a great tool, but they’re not always reliable. If you’ve tried using them, I’d love to hear your experience—were they successful or not? Drop your thoughts in the comments below!

Join our Dental Marketing & Growth Facebook Group—a community of nearly 5,000 dental professionals discussing what’s working in marketing today. Connect with top dental marketers and practice owners. The link is in the description! https://www.facebook.com/groups/1128133131694060/?__tn__=-UK-R

Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Do billboards still work for dental offices? A dentist recently asked me this, and in this episode, I break down the three scenarios where billboards can actually be effective—and the many ways they don’t work.

If you’re a practice owner wondering whether billboards are worth the investment, this episode is for you. I’ll cover:
✅ Why billboards can work in small towns for low costs
✅ How multi-location brands can benefit from billboard advertising
✅ When high-ticket treatments like implants and full-arch make billboards profitable

But for most dental offices, billboards aren’t the best use of your marketing dollars. I’ll explain why and what you should consider instead.

Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

_________
Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 2 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events