Jim Ciardella met Brian Burnett, owner of Ferrari of Los Gatos, and over the years learned about that iconic dealership via Brian's Stories. This led to Jim authoring a book titled The Dealer, the untold story of how one California dealership fueled the rise of Ferrari cars in America, published by Prometheus Books. It takes us back to 1975 and the no-fear attitude of an endless passion for classic cars, and operating unlike any dealer before, making owning part of the Ferrari mystique possible.