If your marketing feels like it's stuck in a constant cycle of starting over, this episode will hit home. "Shiny object syndrome" – that impulse to chase every new trend when results don't come fast enough – has a cost. In this episode, Emma explains why consistency, not constant change, is the real driver of long-term marketing success. She breaks down how frequent pivots confuse algorithms, audiences, and even your internal team, resetting your growth every week. Think of it this way: just like your monthly retirement investments, consistent content acts like compounding interest, building data, trust, and algorithmic strength over time. Whether you're rebuilding your online presence or refining a mature strategy, this bite-size episode will remind you that steady, strategic consistency is what scales.

Listen in as Emma explains:

• Why constantly changing your marketing strategy resets your progress each week

• How consistency builds algorithmic trust, audience recognition, and data reliability

• How often to review performance so you can make data-driven, not panic-driven, adjustments

And so much more!

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