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2.27 [Success Story] What makes a campaign good enough to win an award?
Have you ever wondered what it takes to produce a campaign so good that it wins a UK Search Award?
That’s exactly what Clean Digital did for their client BrewDog and on this episode we explore how their paid search and social campaign won the “Best Use of Search - FMCG and Best Integrated Campaign” award. We also explore how Latitude (now Jellyfish) won "Best Use of Content Marketing" at the UK Search Awards with Project Carrot, their creative content marketing & link building campaign.
Joining us for this episode of The Scoop are 2 great guests:
- Rod Richmond from CleanDigital.co.uk
- Edward Turner from Jellyfish.co.uk
Here’s what we covered:
0:30 Introducing the first guest, Rod Richmond
1:00 Introducing the second guest, Edward Turner
2:30 What did Edward’s award entry look like?
4:10 How did Edward go about seeding the initial links for his campaign? Did he build relationships with bloggers prior to the content launch?
5:00 What did Rod’s campaign involve?
8:20 What about Rod’s campaign made it award-winning?
9:50 There were over 9000 different Google Ads and over 3000 different Facebook Ads used as part of this campaign. Why so much creative?
12:30 Did Ed think that his campaign was going to be award-worthy as he was coming up with the concept?
14:40 How nervous was Ed that his client would embrace his content suggestion?
16:00 Did Ed or his client set the campaign KPIS?
17:30 What about Rod – did Rod or his client set his campaign KPIs?
18:50 Is there anything that Rod would have done differently, looking back on it, to make his campaign even more appealing to win an award?
20:20 What was the difference between Rod’s Google and Facebook calls-to-action?
22:00 Did Google or Facebook drive the best CPA for Rod?
22:30 How would Ed improve his campaign for next time?
24:00 Did Ed do any advertising for his campaign or was it purely organic and outreach?
26:20 What are the commonalities between award entries that win awards for both Ed and Rod?
29:00 Rod’s actionable takeaway
Listen to all the previous show episodes here:
https://www.semrush.com/podcast/
View all episodes
By SEMrushHave you ever wondered what it takes to produce a campaign so good that it wins a UK Search Award?
That’s exactly what Clean Digital did for their client BrewDog and on this episode we explore how their paid search and social campaign won the “Best Use of Search - FMCG and Best Integrated Campaign” award. We also explore how Latitude (now Jellyfish) won "Best Use of Content Marketing" at the UK Search Awards with Project Carrot, their creative content marketing & link building campaign.
Joining us for this episode of The Scoop are 2 great guests:
- Rod Richmond from CleanDigital.co.uk
- Edward Turner from Jellyfish.co.uk
Here’s what we covered:
0:30 Introducing the first guest, Rod Richmond
1:00 Introducing the second guest, Edward Turner
2:30 What did Edward’s award entry look like?
4:10 How did Edward go about seeding the initial links for his campaign? Did he build relationships with bloggers prior to the content launch?
5:00 What did Rod’s campaign involve?
8:20 What about Rod’s campaign made it award-winning?
9:50 There were over 9000 different Google Ads and over 3000 different Facebook Ads used as part of this campaign. Why so much creative?
12:30 Did Ed think that his campaign was going to be award-worthy as he was coming up with the concept?
14:40 How nervous was Ed that his client would embrace his content suggestion?
16:00 Did Ed or his client set the campaign KPIS?
17:30 What about Rod – did Rod or his client set his campaign KPIs?
18:50 Is there anything that Rod would have done differently, looking back on it, to make his campaign even more appealing to win an award?
20:20 What was the difference between Rod’s Google and Facebook calls-to-action?
22:00 Did Google or Facebook drive the best CPA for Rod?
22:30 How would Ed improve his campaign for next time?
24:00 Did Ed do any advertising for his campaign or was it purely organic and outreach?
26:20 What are the commonalities between award entries that win awards for both Ed and Rod?
29:00 Rod’s actionable takeaway
Listen to all the previous show episodes here:
https://www.semrush.com/podcast/