Facebook Advertising seems to be a strange beast, with some people seemingly getting exceptional results, and others just not managing to drive any serious traction. But why is this and what’s working best with Facebook Advertising now?

Joining us for this episode are 2 of the world’s leading Facebook marketers…

• Dennis Yu, Co-founder and CEO, BlitzMetrics
• Gavin Bell, Founder at MrGavinBell.com

Here’s what we cover:

1:00 Introducing Gavin Bell and Dennis Yu
3:00 What tends to be the difference between success and failure with Facebook Advertising for Gavin?
5:00 How difficult is it to measure the ROI of Facebook Advertising?
7:30 What tends to be the difference between success and failure with Facebook Advertising for Dennis?
10:00 Should you be including personal videos as part of your advertising funnel on Facebook?
13:00 What is Dennis’ 3x3 Facebook Advertising concept?
17:00 What do you do for clients who aren’t willing to appear in front of the camera?
19:30 How many Facebook targeting options have disappeared since the Cambridge Analytics scandal and what does this mean regarding advertising on Facebook now?
23:00 What metrics are most important when you’re trying to engage people for the first time?
25:00 What kinds of calls-to-action are you using?
27:00 What are ‘dark posts’ and are there any negatives to serving dark posts?
28:00 Should you not be trying to do a better job of selecting the videos that you produce before you publish, so that you’re only publishing your best videos?
32:00 Why don’t longer videos work as well?
33:30 Dennis’ actionable tip
35:00 Gavin’s actionable tip

Remember to catch all the previous episodes of Marketing scoop here:
https://www.semrush.com/podcast/