Not getting promoted? You’re not alone. Many talented professionals—especially women—face this frustrating barrier, even when they’re excelling in their roles. Here’s the truth: being great at your work isn’t always enough to earn a promotion.

The good news? There’s a way to break this cycle and finally gain the recognition you deserve. In this week’s episode, I’ll reveal why excellence alone often falls short and share three essential strategies to give yourself a competitive edge in your next career step.

Tune in to learn how to avoid the common pitfalls that undermine your impact, overcome the fear of self-advocacy, and use my six-step guide to start effectively advocating for yourself in your career.

I dive into:

• Why being great at your job isn't enough to get promoted
• How to proactively seek specific, actionable feedback from your manager
• The 3 essential elements to focus on for a competitive edge
• Strategies to document and communicate your achievements
• How to build a network of advocates who can speak up for you
• Tips to overcome the fear of self-promotion and start speaking up
• My 6-step guide to help you advance in your career
• And more

**Useful links**

• If you are ready to uplevel your career, get unstuck or you are simply ready to unlock those leadership time-management techniques then join us in my monthly career & leadership coaching program exclusively for women in tech: https://www.tonicollis.com/academy 
• Catch the show notes, and more details about today's episode here: https://tonicollis.com/episode228
• Check us out on Youtube.
• Join the Leading Women in Tech community in Slack where we discuss all-the-things for women’s tech leadership, covering everything from early-career leadership to C-level executives.