Business of Apps Podcast

#229: “How top apps win at user acquisition” App Promotion Summit Berlin panel

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Good news - the winter is finally over, and I’m sure you’ve missed the warmth just as much as I have.

Today, I’m thrilled to share with you another special episode featuring one of the discussion panels we hosted last December during the App Promotion Summit Berlin.

This panel covers a wide range of topics, including user acquisition strategies, incrementality and ROI measurement, retargeting and re-engagement strategies, and more.

The panel was hosted by Bob Hollanders, Head of Sales & Account Management, EMEA & US at Appier.

We were fortunate to have on the panel:

  • Victoria Chang, Performance Marketing Lead at Wooga
  • Pascal Priso, Performance Marketing Manager at Babbel
  • Karst Kortekaas, Director, App Solutions, EMEA at Appier
  • Cansu Bengü Ağaoğlu, Head of Sales (Central Europe) at Adjust
    • ...more
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