The Engage For Good Podcast with Alli Murphy

229: Zappos Sponsors Pet Adoptions with 'Friends on Us Fridays'

Listen Later

Today on Cause Talk Radio, Megan and Joe talk to Steven Bautista, Karma Kommando at Zappos, about Friends on Us Fridays, a new initiative furthering the brand's commitment to animal advocacy and pet adoption.

Beginning this month, Zappos for Good, in partnership with the North Shore Animal League of America, will sponsor adoptions at select shelters across 15 states and 36 cities every Friday leading up to the launch of the annual Home for the Pawlidayz campaign on Nov. 24th. This means that Zappos will cover all qualifying adoption fees for select shelters each Friday, for both dogs and cats!

On the show, Megan, Steven and I will discuss:

  • The background of Zappos for Good and how it got started.
  • Why Zappos originally decided to focus on shelter animals and expand the program with Friends on Us Fridays.
  • How Zappos got involved with North Shore Animal League of America and what makes for a good nonprofit partner.
  • How cause campaigns help Zappos connect with their customers and employees in a unique and positive way.
  • How employees are getting involved in the campaign.
  • How consumers have responded to the program.
  • How Zappos has included merchandise to Friends on Us Fridays and what it's added to the campaign.
  • What other cause-related initiatives Zappos is involved in.
  • How Zappos narrowed its cause-focus to two signature programs.
  • What lessons Zappos has learned in building a strong purpose brand.
  • Will Zappos be selling doggie and kitty shoes any time soon? 

    • Links & Notes

    • Zappos Friends on Us Fridays
    • Zappos for Good
      • ...more
      View all episodesView all episodes
      Download on the App Store
      The Engage For Good Podcast with Alli MurphyBy TruStory FM
      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      21 ratings

      More shows like The Engage For Good Podcast with Alli Murphy

      View all
      Navigating Change: The Podcast from Teibel Education by TruStory FM

      Navigating Change: The Podcast from Teibel Education

      8 Listeners

      Taking Control: The ADHD Podcast by TruStory FM

      Taking Control: The ADHD Podcast

      443 Listeners

      Lifehacks with Shelly Boucher by TruStory FM

      Lifehacks with Shelly Boucher

      28 Listeners

      Shared Insights: The Podcast from Upland BA Insight by TruStory FM

      Shared Insights: The Podcast from Upland BA Insight

      3 Listeners

      All The Feelings • Adulting by TruStory FM

      All The Feelings • Adulting

      54 Listeners

      Purpose 360 with Carol Cone by TruStory FM

      Purpose 360 with Carol Cone

      21 Listeners

      How to Split a Toaster: A Divorce Podcast About Saving Your Relationships by TruStory FM

      How to Split a Toaster: A Divorce Podcast About Saving Your Relationships

      37 Listeners

      The Change Paradox by TruStory FM

      The Change Paradox

      22 Listeners

      Mission Forward with Carrie Fox by TruStory FM

      Mission Forward with Carrie Fox

      26 Listeners

      It’s All Your Fault: High Conflict People by TruStory FM

      It’s All Your Fault: High Conflict People

      98 Listeners

      The Story Well with Kyle Olson by TruStory FM

      The Story Well with Kyle Olson

      2 Listeners

      Human Solutions: Simplifying HR for People who Love HR by TruStory FM

      Human Solutions: Simplifying HR for People who Love HR

      8 Listeners