This week’s episode is the first of a new series on the VideoWeek podcast called "Founders", which will speak feature people from a variety of backgrounds who have started companies in video and TV advertising. Our first guest is Amy Williams, Founder and CEO of Good-Loop, an ad technology company that generates charity donations for worthy causes in exchange for user engagement with advertising.

Amy founded Good-Loop in 2016 and joins Vincent Flood, Editor-in-Chief of VideoWeek to talk about how she came to start her business, her most difficult decisions, and the challenges associated with being a commercially successful but socially-minded business.