The Membership Mastery

23 - 7 Rules for Lead Magnets & 8 Best Lead Magnet Types For Any Membership


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I am going to share with you types of lead magnets you can use that will work!

If you don’t know what a lead magnet is then it is a freebie you give to a potential customer in exchange for their email. You should be telling everybody about it, everywhere!

The question I get asked the most is...

‘What should I use for my lead magnet?’ You seen loads of different PDF’s, videos, checklists…

I am going to detail some of my favourite examples of lead magnets, so you can get some inspiration for your business.

But first we shall talk about the 7 rules all good lead magnets follow….

Let’s go through the top 7 rules….

1) Specific

2) Easy to use

3) Targeted

4) It drives action!

5) It solves a problem….

6) You get it to them quick!

7) FREE!!

Lead Magnets 

I don’t want you overthinking this, I want you to be able to make your decision on it then move on to helping your customers…

Before I do give the examples though I know some people will ask…. How do I know if the conversions I am getting are good? I am not going to give a figure here. I am going to say test, test, test!! Get one lead magnet, let it run for a while then look at running one side by side and seeing what gets the best opt in!

Let's chat about the lead magnets…..

1) Cheat sheet

2) PDF guide

3) Discounted first box

4) Free trial

5) Video Training

6) Challenge

7) Quiz

8) Free course

Which one are you using? 

...more
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The Membership MasteryBy Ryan Carruthers