What makes a really good collab that benefits the makers, influencers, and customers? 

On today’s episode, we welcome Jenn Anderson from LOVleathers to answer that question! Jenn shares her background in leather working and sewing, and how her western handbag design company came to life. We’ll dive into how collaborations with other businesses and brands can spark inspiration and make an impact in the consumer journey. Jenn explains how including the human aspect of storytelling in a collab sets that experience apart from an average, more transactional collab. You’ll hear why creating a genuine connection with who you’re doing a collab with helps create the magic.

 

Resources & Links:

• Learn more about Cowgirls Over Coffee Membership Community
• Join the Cowgirls Over Coffee Membership Community waitlist

 

Connect with Jenn Anderson from LOVleathers:

• Follow on Instagram @lovleathers
• Check out her website lovLeathers.com

 

Connect with Thea and the community:

• Follow on Instagram @thea.does.the.things and @cowgirlsovercoffee
• Follow on Facebook @cowgirlsovercoffee

 

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