Confessions Of An Industrial Marketer

23 - Are Meetings A Waste of Time? (And when they're not)

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"Half of all meetings are a waste of time," says a Forbes article from 2019.

Jeff Bezos, Mark Cuban and Elon Musk say meetings drag down productivity.


So, should we completely do away with meetings? When is a meeting actually more productive than any other communication tool?


In this episode, let's talk about what I've learned over the 5 years at a manufacturing company:

  1. How family-owned industrials do meetings way different than corporate cousins.
  2. Two big, time-intensive meetings we completely abandoned. (And are better for it!)
  3. Three meetings we instituted that really improved effectiveness and communication for everyone.
    4. ...more
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    Confessions Of An Industrial MarketerBy Aaron Downes