OOO - A Web3 Marketing Podcast

#23 Demystifying Tokenized Loyalty Programs: Lessons from Accenture's Web3 Division with Brett Hornung

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In case you don’t know much about tokenization of assets and how that connects in the bigger picture of Web3 with loyalty programs, this episode is for you.

This week’s guest is Brett Hornung, Web3 Lead at Accenture.


Accenture, in case you didn’t know, has a Web3 division working on onboarding and providing solutions for other enterprises to enter Web3.


In my chat with Brett, we touch on:

  • How does this division work

  • The types of challenges these companies have entering Web3

  • How traditional loyalty programs differ from tokenized loyalty programs

  • Specific strategies these companies should consider to maximize the impact of these programs

  • Industry trends

    • And more.


    Get in touch:

    Brett - https://www.linkedin.com/in/bretthornung/

    Subscribe to his newsletter - https://web3simplified.ck.page/

    Read his blog - https://medium.com/@hornung.brett

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    OOO - A Web3 Marketing PodcastBy OOO - a Web3 Marketing Podcast