OOO - A Web3 Marketing Podcast

Hello everyone,

Today's guest is Anzhelika Hrokholska , CMO Fhenix.

Angie is a Web3 marketer with 7+ years of experience across community, growth, PR, content, and ecosystem marketing. She worked at Binance for 2 years, and later led marketing for several crypto startups. 

As Head of Marketing at Fhenix, she helped grow the project from top-50 to top-5 on Kaito pre-TGE and drove 5M+ organic impressions around key campaigns.

a TL;DR :

* The Role of Privacy in Web3 and AI

* Privacy Coins vs. Privacy Infrastructure

* Regulatory Changes and Their Impact on Privacy in the EU and worldwide

* How to we market privacy? Which campaigns flopped and which succeeded when marketing Fhenix

* The Sunscreen acquisition and the merge of the two brands

* and more.

Get in touch:

Angie - ⁠https://www.linkedin.com/in/anzhelikayuzkova⁠

X: ⁠⁠⁠https://x.com/AngieMKTmom⁠

Fhenix - ⁠⁠⁠https://www.fhenix.io/⁠

Follow us:

Twitter⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠

The Web3 Marketing Hackathon - ⁠⁠⁠⁠⁠⁠https://x.com/web3mktghack⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠⁠⁠⁠

Hello everyone,

Today's guest is Ben Nadareski - CEO and Co-Founder of Solstice, building Solana's largest native stablecoin. Previously VP of Global Trading at Galaxy Digital, where he led the first crypto-derivative trades with global banks. Former nuclear physicist turned DeFi builder. Guest lecturer at Wharton on digital assets.

a TL;DR :

* Why and how "institutional adoption" as usually framed is misleading

* What TradFi still misunderstands about onchain markets

* How Solstice sells into a buyer that's allergic to typical crypto marketing

* Solstice's climb past $500M TVL without the usual hype playbook

* The $1B TensorX facility financing AI infrastructure (GPUs, data centers) in Europe

* How SLX, Solstice's token, listed across major exchanges (including Bybit)

* How much of Solstice's credibility rides on Ben Nadareski's pedigree (Wharton, Galaxy Digital, Goldman Sachs) vs. the product itself

* Ben's unpopular opinion on where crypto goes from here

* and more.

Get in touch:

Ben Nadareski

LinkedIn:⁠ ⁠⁠⁠https://www.linkedin.com/in/benjaminnadareski/⁠

X: ⁠https://x.com/ben_solstice⁠

Solstice - ⁠https://solstice.finance⁠

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠

The Web3 Marketing Hackathon - ⁠⁠⁠⁠https://x.com/web3mktghack

⁠⁠⁠⁠Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/frogule

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠⁠

#solstice #Bennadareski #TVL #b2bmarketing #web3marketing

Hello everyone,

Today's guest is Ipshita Kumar, VP of Brand Innovation at Hype, the leading marketing and experiential agency in crypto, where she leads brand, events, and experiential. At Hype, she built the company's NFT marketing wing before expanding into brand innovation, research, and experiential, shaping how brands show up both online and in the room.

a TL;DR :

* What kind of events you can use AI for

* The tool stack: from Emergent to Spotify and everything in between

* How to prompt properly

* A full on case study

* Event trends in 2026

* KPIs tracking in event management

* and more.

Get in touch:

Ipshita Kumar

LinkedIn:⁠ ⁠https://www.linkedin.com/in/ipshita-kumar/

X: ⁠https://x.com/cryptokwueene

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠

The Web3 Marketing Hackathon - ⁠⁠https://x.com/web3mktghack⁠⁠

Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠

Hello everyone,

Today's guest is Rayka Morandi, CEO of Gaply. He started coding at 12 in Iran, won 6 national game development competitions, and had games with millions of downloads by 17. He started his first company at 18. Today he runs a venture studio that has built 100+ products for companies including Starbucks, Forbes, and Under Armour, generating over $120M in client outcomes. His model: only build with people who already have distribution, and generate revenue on day one.

a TL;DR :

* The importance of distribution in product succes

* Web3 monetization and business models

* Future trends in Web3 and AI everyone should hop on

* Building user-centric products - what is Web3 missing

* Venture studio advantages in product development

* and more.

Get in touch:

Rayka Morandi

LinkedIn: ⁠https://www.linkedin.com/in/rayka-moradi

X: https://x.com/ItIsRaymo

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠

The Web3 Marketing Hackathon - ⁠https://x.com/web3mktghack⁠

Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠

Hello everyone,

Today's guest is Victoria Olsina, an AI Search, GEO and AI Content Systems Consultant for Web3 brands. She helps crypto, blockchain and DeFi projects improve visibility across AI models, search engines and decentralised communities using advanced SEO, AEO, GEO and AI-powered content systems. Her clients include Polkadot, Bankless, Consensys, NEAR, Aztec and Mezo. She was nominated for Best SEO in Europe and is a speaker and mentor in the Web3 and AI marketing ecosystem.

a TL;DR :

* Getting your brand to show up in ChatGPT and AI search results

* What actually matters for LLM visibility (hint: it's not traditional SEO)

* Which marketing tasks you should automate vs. keep human

* Real talk on building AI agents that actually work

* Why SEO still matters for Web3 (even if you're crushing it on X)

* How bear vs. bull markets change your SEO playbook

* and more.

Get in touch:

Victoria Olsina

Website: https://victoriaolsina.com/

Linktree: https://linktr.ee/victoriaolsina

LinkedIn: https://www.linkedin.com/in/victoriaolsina/ 

X: https://x.com/victoria_olsina

YouTube: https://www.youtube.com/@victoria.olsina

LLM visibility book -

https://victoriaolsina.com/llm-visibility-for-web3-book/

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast

The Web3 Marketing Hackathon - https://x.com/web3mktghack

Farcaster - ⁠⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠

Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠

Hello everyone, today's guest is Lindsay Casale, CMO Pi Squared.

Lindsay Casale is the Chief Marketing Officer at Pi Squared.

Before joining Pi Squared, Lindsay was Head of Marketing at Nil Foundation, where she led the go-to-market strategy for its Ethereum Layer 2 product. Prior to that, she was a marketing leader at Mina Foundation, overseeing the communications team for Mina Protocol, a Layer 1 blockchain.

Lindsay's expertise extends beyond Web3. At SoFi, she led the membership marketing team for the personal finance company.

She also led event strategy at Salesforce where she contributed to major events, including Dreamforce.Outside of work, Lindsay has provided her marketing expertise to many non-profit organizations. She’s also an active SheFi member and prominent voice in the Web3 marketing community.

She holds a Bachelor's degree in Journalism and Public Relations from California State University, Chico.

a TL;DR :

* What Fintech teaches you about Marketing in Web3

* What Web2 Marketers Must Unlearn to Thrive in Web3

* How to Market Technical Products in Web3 

* Why Web2 Marketers will be in high demand moving forward

* How to run the show as a solo marketer

* and more.

Get in touch:Pi Squared - https://pi2.network/

Lindsay - https://x.com/LindsayCasale

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast

⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠⁠⁠

Farcaster - ⁠⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠

Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠

Register or sponsor our next Wb3 Marketing Hackathon - https://luma.com/ao22j14s

Register or sponsor the Web3 Marketing Church - https://luma.com/3d5a7yef

Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta.

a TL;DR

• Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets.

• Proof of Personhood – What it is, why it matters, and how it’s being marketed to users.

• Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education.

• User Growth & Community – How Silk reached 150K users

• Future Outlook – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2

* and more.

Get in touch:

Human tech - linktr.ee/human.tech

Yan - https://www.linkedin.com/in/yan-ketelers/

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠⁠

Farcaster - ⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠

Alexandra -⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠

Join the OOO Community - https://guild.xyz/ooo-community

Hello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform.

Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations.

Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense Prize.

a TL;DR

* AI usage in growth marketing with specific use cases

*  Limitations of current web2 attribution solutions, and Web3 solutions improves them

* Web2 to Web3 transition for businesses

* What should Web2 marketers know when transitioning to Web3

* Emerging trends in Web3 Marketing

* and more.

Get in touch:

Tomer Sharoni - https://x.com/TomerSharoni

Addressable - https://www.addressable.io/

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠

Farcaster - ⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠

Alexandra -⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠

Timestamps:

Chapters

00:00 Intro

08:05 The Birth of Addressable and Market Research

16:09 Web3 Marketing Challenges and Opportunities

24:08 AI Integration in Growth Marketing

29:47 Understanding Customer Insights in Crypto

32:34 Measuring Success in Web3 and Web2

34:04 User Experience: The Key Barrier to Adoption

38:57 The UX Challenge: Comparing Web2 and Web3

44:07 Marketing in Web3: Bridging the Knowledge Gap

52:12 Emerging Trends in Web3: RWA and AI Agents

57:25 The Future of Addressable: Data-Driven Marketing Solutions

Join the OOO Community - https://guild.xyz/ooo-community

Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw.

Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast.

Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space.

a TL;DR

* Why and how to organise an ETH Event

* What kind of marketing works to promote it

* How do you tailor experiences for the participants

* Successful PR tactics to attract participants and sponsors

* and more.

Get in touch:

Daria - https://x.com/DariaStrategy or https://dariastrategy.com

Monika - https://x.com/monikabzajac

ETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsaw

Follow us:

Twitter ⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠

Farcaster - ⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠

Alexandra - ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠

Timestamps:

00:00 Intros

03:12 Event Organization Insights

05:58 Marketing Strategies for Ethereum Events

09:07 Overcoming PR Challenges in Eastern Europe

11:46 Community Dynamics in Warsaw

14:54 Engaging Non-Technical Audiences

18:13 Structuring Speaker Tracks for Value

21:05 Effective Communication Channels

35:19 Engaging Content Strategies

37:32 Best Practices for Event Engagement

42:23 The Role of Hackathons in Development

48:01 Encouraging Gender Diversity

57:00 Lessons Learned from Organizing Events

01:01:09 Educational Resources in Web3

Join the OOO Community - https://guild.xyz/ooo-community

Hello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract developers to ecosystems, through events, workshops, product marketing, etc. He's been working in web3 for almost 5 years, contributing to LUKSO full-time for 2.5-years, but starting his Web3 career 5-years ago at Chainalysis helping them scale from series  B to F, from 250 to 900 people, as their first technical talent acquisition partner.

a TL;DR * Lukso's unique features as L1* Why did Lukso launch a token and what were the challenges* How did they find product market fit and brand Lukso* What are their unique community growth approaches

* and more.

Get in touch:Louie - https://x.com/lou3ee

Lukso - https://lukso.network/

Follow us:

Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠

Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠

Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

Timestamps: