Hello everyone, today's guest is Lindsay Casale, CMO Pi Squared.

Lindsay Casale is the Chief Marketing Officer at Pi Squared.

Before joining Pi Squared, Lindsay was Head of Marketing at Nil Foundation, where she led the go-to-market strategy for its Ethereum Layer 2 product. Prior to that, she was a marketing leader at Mina Foundation, overseeing the communications team for Mina Protocol, a Layer 1 blockchain.

Lindsay's expertise extends beyond Web3. At SoFi, she led the membership marketing team for the personal finance company.

She also led event strategy at Salesforce where she contributed to major events, including Dreamforce.Outside of work, Lindsay has provided her marketing expertise to many non-profit organizations. She’s also an active SheFi member and prominent voice in the Web3 marketing community.

She holds a Bachelor's degree in Journalism and Public Relations from California State University, Chico.

a TL;DR :

* What Fintech teaches you about Marketing in Web3

* What Web2 Marketers Must Unlearn to Thrive in Web3

* How to Market Technical Products in Web3 

* Why Web2 Marketers will be in high demand moving forward

* How to run the show as a solo marketer

* and more.

Get in touch:Pi Squared - https://pi2.network/

Lindsay - https://x.com/LindsayCasale

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast

⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠⁠⁠

Farcaster - ⁠⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠

Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠

Register or sponsor our next Wb3 Marketing Hackathon - https://luma.com/ao22j14s

Register or sponsor the Web3 Marketing Church - https://luma.com/3d5a7yef

Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta.

a TL;DR

• Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets.

• Proof of Personhood – What it is, why it matters, and how it’s being marketed to users.

• Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education.

• User Growth & Community – How Silk reached 150K users

• Future Outlook – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2

* and more.

Get in touch:

Human tech - linktr.ee/human.tech

Yan - https://www.linkedin.com/in/yan-ketelers/

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠⁠

Farcaster - ⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠

Alexandra -⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠

Join the OOO Community - https://guild.xyz/ooo-community

Hello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform.

Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations.

Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense Prize.

a TL;DR

* AI usage in growth marketing with specific use cases

*  Limitations of current web2 attribution solutions, and Web3 solutions improves them

* Web2 to Web3 transition for businesses

* What should Web2 marketers know when transitioning to Web3

* Emerging trends in Web3 Marketing

* and more.

Get in touch:

Tomer Sharoni - https://x.com/TomerSharoni

Addressable - https://www.addressable.io/

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠

Farcaster - ⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠

Alexandra -⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠

Timestamps:

Chapters

00:00 Intro

08:05 The Birth of Addressable and Market Research

16:09 Web3 Marketing Challenges and Opportunities

24:08 AI Integration in Growth Marketing

29:47 Understanding Customer Insights in Crypto

32:34 Measuring Success in Web3 and Web2

34:04 User Experience: The Key Barrier to Adoption

38:57 The UX Challenge: Comparing Web2 and Web3

44:07 Marketing in Web3: Bridging the Knowledge Gap

52:12 Emerging Trends in Web3: RWA and AI Agents

57:25 The Future of Addressable: Data-Driven Marketing Solutions

Join the OOO Community - https://guild.xyz/ooo-community

Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw.

Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast.

Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space.

a TL;DR

* Why and how to organise an ETH Event

* What kind of marketing works to promote it

* How do you tailor experiences for the participants

* Successful PR tactics to attract participants and sponsors

* and more.

Get in touch:

Daria - https://x.com/DariaStrategy or https://dariastrategy.com

Monika - https://x.com/monikabzajac

ETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsaw

Follow us:

Twitter ⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠

Farcaster - ⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠

Alexandra - ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠

Timestamps:

00:00 Intros

03:12 Event Organization Insights

05:58 Marketing Strategies for Ethereum Events

09:07 Overcoming PR Challenges in Eastern Europe

11:46 Community Dynamics in Warsaw

14:54 Engaging Non-Technical Audiences

18:13 Structuring Speaker Tracks for Value

21:05 Effective Communication Channels

35:19 Engaging Content Strategies

37:32 Best Practices for Event Engagement

42:23 The Role of Hackathons in Development

48:01 Encouraging Gender Diversity

57:00 Lessons Learned from Organizing Events

01:01:09 Educational Resources in Web3

Join the OOO Community - https://guild.xyz/ooo-community

Hello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract developers to ecosystems, through events, workshops, product marketing, etc. He's been working in web3 for almost 5 years, contributing to LUKSO full-time for 2.5-years, but starting his Web3 career 5-years ago at Chainalysis helping them scale from series  B to F, from 250 to 900 people, as their first technical talent acquisition partner.

a TL;DR * Lukso's unique features as L1* Why did Lukso launch a token and what were the challenges* How did they find product market fit and brand Lukso* What are their unique community growth approaches

* and more.

Get in touch:Louie - https://x.com/lou3ee

Lukso - https://lukso.network/

Follow us:

Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠

Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠

Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

Timestamps:

Join the OOO Community - https://guild.xyz/ooo-community

* Case studies

00:00 Introduction to Web3 and Mia's Journey

02:50 Current State of the Web3 Market

04:51 The Role of Marketers in Web3

08:55 When and Why to Launch a Token

10:50 Challenges of Token Launches

17:15 Common Mistakes in Token Launches

20:24 KPIs for Token Launches

24:38 Tracking Marketing Impact in Web3

26:14 Exploring Sentiment Tracking Tools

27:08 Mobilizing Community for Token Launches

32:22 The Role of Influencers in Marketing

37:41 Successful Airdrop Strategies

40:41 Handling Backlash and FUD

50:11 Lessons from Project Experiences

Join the OOO Community - https://guild.xyz/ooo-community

Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠

Hello everyone, today's guest is Dr. Asaf Nadler, the COO and Co-Founder of Addressable, a platform driving Web3 growth. With 19 years of experience in data analytics, Asaf previously led data science at Akamai Technologies. He earned a PhD in software engineering, specializing in big data, AI, and blockchain, and has authored over 10 publications with 400+ citations.

a TL;DR

* Adressable's unique value proposition

* Web3 user behaviours particularities and acquisition challenges

* Data collection and attribution challenges

* Market Opportunities and Challenges

Get in touch:

Asaf - https://x.com//AsafNadler

Addressable - https://www.addressable.io/

Follow us:

Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠

Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

Join the OOO Community - https://guild.xyz/ooo-community

As we ran the first OOO web3 marketing hackathon in Bangkok during Devcon, together with my amazing team we thought of coming on the podcast and sharing our lessons in the raw-est version you'll see.

* How we marketed it

* What did sponsors want

* What did participants want

* Lessons and what next

Join the OOO Community - https://guild.xyz/ooo-community

Today's guest is Leon Stern, Head of Marketing at Polygon Labs, a leading cryptocurrency and blockchain scaling platform. With 10 years of marketing experience working in everything from agencies to product companies to web3, his vast understanding of creative strategy and brand positioning has equipped him well in leading Polygon Labs marketing department over the last year. Today, Leon is focused on solidifying Polygon's role in driving greater web3 adoption.

* Case studies and where can learn from others in the industry

* Breaking down Polygon's marketing funnel

* Marketing failures at Polygon and lessons

* Enterprise focus

* Content Marketing impact for Polygon

Sign up for free on Eden - https://ooo.joineden.ai/signup

Enjoy the Token2049 review here: https://bit.ly/3TLSDhg

This week's guest is Samantha Yap, Founder and CEO of YAP Global.

YAP Global is an international PR firm specialising in helping crypto and web3 projects tell their stories. Samantha is a pioneer in the crypto PR field and a key crypto “translator”. As a journalist and producer by trade, she has built YAP Global to be the link between complex cryptocurrency technology and mainstream press.

a TL;DR

* The evolution of Web3 PR in the last few years

* Common misconceptions about Web3 PR

* When is a company ready to do PR

* What can you do as a small company/founder to stand out

* Web3 PR metrics

* PR campaigns examples

YAP Global - https://yapglobal.com/