OOO - A Web3 Marketing Podcast

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠

Mint the episode here - https://bit.ly/4aNWW2g

⁠Hello everyone,

This week's guest is Eunika Sot, Marketing Advisory Manager at  @OutlierVentures.

Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles.

Her focus at Outlier is helping startups create end-to-end go to market strategies that leverage most up to date marketing frameworks and cross-disciplinary expertise.

I brought her on to chat about:

* What is Outlier Ventures and how do their Base and Ascent accelerators work

* Challenges Web3 Startups face

* Go-to-Market Strategies for B2C and B2B Web3 startups

* Emerging trends

* Outlier Ventures's plan to start ahead of the emerging trends

and more.

A quick timestamp:

0:00 - Eunika's journey

7:03 - Outlier Ventures Accelerator

10:01 - Base Camp Program

11:50 - Wormhole Partnership

19:16 - Targeted lead engagement

29:03 - Managing work balance

38:56 - Understanding your audience

42:04 - Importance of storytelling and branding in Web3

45:10 - Lessons learned as a founder

48:41 - Web 3 Expectations

55:27 - Future of Metaverse Use Cases

58:29 - Apple Vision Pro

1:00:00 - Supporting Startups

1:08:25 - Managing Spam Levels

1:18:41 - Marketing Collaboration

1:20:47 - Staying Up-to-Date to emerging trends in Web3

Support the show here https://linktr.ee/supporttheooo

Get in touch:

Eunika - https://warpcast.com/eunika.eth

Outlier Ventures - https://outlierventures.io/

Follow us:

Twitter https://twitter.com/ooo_podcast

LinkedIn - https://www.linkedin.com/company/ooo-podcast/

Farcaster - https://warpcast.com/frogule

Alexandra - https://twitter.com/frogule

Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/

#web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠

Mint the episode here - https://bit.ly/Cryptogirlsclub DDL -25th of April 2024

Hello everyone,

This week's guest is Zoe Faircloth, CEO & Co-Founder of Crypto Girls Club and CGC Talents.

With six years in the crypto industry, Zoe previously fronted communications at SMART VALOR, a Swiss-based digital asset exchange. Zoe was also in charge of marketing strategy at German crypto bank Nuri (formerly Bitwala) and Fidor Bank, one of the first fintechs in Europe to offer bitcoin onramp.

Through founding Crypto Girls Club in 2021, Zoe is a prominent figure in Germany's vibrant Web3 scene. Her mission is to help women propel their careers in Web3 by hosting over 50 educational and networking events to over 2000+ women. From this, Zoe recently led and launched the crypto girls club NFT membership collection on Polygon, which unlocks real-life perks such as co-working spaces, mentorship and conferences.

She is currently building CGC talents - a recruitment agency to encourage diversity in Web3 and sits on the advisory board of Soonami.

I brought her on to chat about:

* Challenges women face in Web3

* Tokenisation of Women in Web3

* Lessons from building Crypto Girls Club

* How to make Web3 a more gender-diverse space

* Company culture in Web3

and more.

A quick timestamp

0:00 - Intro and how it's like being a woman in Web3

8:16 - Embracing anonymity in Web 3

10:11 - Challenges in hiring practices & Gender equality in judging candidates

16:17 - Web 3 equality concerns

20:27 - Challenges in job applications & Tokenisation in hiring practices

35:11 - Supportive community dynamics

37:02 - Moving beyond tokenism

39:10 - Striving for true equality

43:13 - Supporting women's initiatives

54:26 - Bridging the gender gap & Progress towards equality

Support the show here https://linktr.ee/supporttheooo

Get in touch:

Zoe - https://twitter.com/ZoeCatherineF

Crypto Girls Club - https://lnk.bio/cryptogirlsclub

Follow us:

Twitter - https://twitter.com/ooo_podcast

LinkedIn - https://www.linkedin.com/company/ooo-podcast

Farcaster - https://warpcast.com/frogule

Alexandra - https://twitter.com/frogule

Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/

Grab your free Dealfront demo here: ⁠⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠⁠

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠

Grab your free Dealfront demo here: ⁠⁠https://bit.ly/49CrzqW⁠⁠

Hello everyone,

This week's guest is Jye Sandiford, Head of Entreprise at POAP.Jye is Head of Enterprise at POAP Inc. evolving solutions and working with organisations on their community and marketing strategies using POAP to create greater connection and experiences. His a member of various communities in Web3 from Safary, Serotonin and Purple DAO who fund the continued expansion of Farcaster Protocol.

* What POAP does, how does it work and how companies can leverage it in their community growth

* Best practices

* Use cases

* How Web2 is using POAP

and more.

Support the show here

Jye - https://www.linkedin.com/in/jyesandiford/

POAP - https://poap.xyz/

Alexandra: ⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

OOO podcast: ⁠⁠https://twitter.com/ooo_podcast

Grab your free Dealfront demo here: ⁠https://bit.ly/49CrzqW⁠

Hello everyone,

In the last couple of years, Unfungible has worked with over 100+ NFT founders, and overseen the launch of over $5m in NFT mints only in the last 60 days. Leon is also one of the few Web3 marketers out there to create educational content on his YouTube channel.

* Launching over 100 NFT projects: common marketing struggles, successful business models, and failures

* The founder's funnel and why that plays a big role in this decentralized world

* Community building best practices

* Bull market predictions

and more

Support the show here

Leon Twitter https://twitter.com/leonabboud_

Youtube - https://www.youtube.com/leonabboud

Unfungible - https://www.unfungible.xyz/

Alexandra: ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠

OOO podcast: ⁠https://twitter.com/ooo_podcast

Grab your free Dealfront demo here: https://bit.ly/49CrzqW

Hello everyone,

* Advantages and Disadvantages of Centralized vs. Decentralized Systems

* How to create personalized onboarding experiences on chain and off chain

* Disco's user growth through developer tools and partnerships

* Digital identity importance in community engagement

and more

Support the show here

Claim your Disco drop here: https://claim.disco.xyz/discoxyzooo

Evin: ⁠https://twitter.com/provenauthority

Disco.xyz : ⁠https://www.disco.xyz/

Alexandra: ⁠https://www.linkedin.com/in/alexandranicorici/

OOO podcast : https://twitter.com/ooo_podcast

Hello everyone,

* Acquiring and retaining users in Web3

* Data and analytics that are important for any founder & marketer

* Brand ambassador programs and community building

* Loyalty programs best practices

and more

Support the show here

Mint the episode here:

https://pods.media/ooopodcast/loyalty-programs-in-web3-retention-strategies-that-work-with-eugene-telnov

Eugene LinkedIn: https://www.linkedin.com/in/eugenet/

Twitter: https://twitter.com/dgencitizen

Alexandra: https://www.linkedin.com/in/alexandranicorici/

Hello everyone,

Support the show here

Mint the episode here:

https://pods.media/assets/10/0xf26e8f0f60ab30c4c301ad8a54bc0b00372fb337/1

Amanda - https://twitter.com/amandacassatt

Serotonin - https://www.serotonin.co/

This week I invited Filip Wielanier [Web3 User Analytics], Co-founder and CEO Cookie3, to join me in explaining more about:
* What should marketers know about data and analytics in Web3
* What kind of data can/should be tracked in Web3
* Can onchain/off-chain data be correlated in some way?

and more

Support the show here

Get in touch

Filip - https://www.linkedin.com/in/filipwielanier/

Cookie3 - https://www.cookie3.co/