Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta.

a TL;DR

• Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets.

• Proof of Personhood – What it is, why it matters, and how it’s being marketed to users.

• Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education.

• User Growth & Community – How Silk reached 150K users

• Future Outlook – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2

* and more.

Get in touch:

Human tech - linktr.ee/human.tech

Yan - https://www.linkedin.com/in/yan-ketelers/

Follow us:

Twitter ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠⁠

LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠⁠

Farcaster - ⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠

Alexandra -⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠

Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠