On today's episode, Ami Kassar interviews Beth Hoff Blackmer, Owner and President of Aspen Rent-All, Inc. on lessons learned as president of the ARA through the pandemic.

Her father decided to sell the business in 1999 after his manager became ill. With urging from some family friends, Beth decided to step into the business in August of 1999 with absolutely no background in the rental industry. Taking a big step into the great unknown, she purchased the business from her father in January of 2000. Thankfully in the fall of 1999, she attended a regional ARA event as well as the Alert software user conference and met many wonderful people who helped her tremendously over those first few years. 

Since 2007, she has been very involved with different aspects of the ARA where she has gained insights, found valued colleagues, and discovered a treasured circle of friends. When she started, she had little or no experience with any of the equipment; now she is proud to say that she can operate all the equipment in the fleet. She has tripled the revenue of the business since purchasing it.

Beth is married to Kent Blackmer and resides in a rural and mountainous setting. They have two Labrador retriever dogs and two horses. She enjoys skiing, riding horses, cycling, diving, and traveling with Kent.

Recorded 06/11/2021.