Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. She's spent the last couple of decades developing a deep understanding of consumer attitudes and behaviour, alongside marketplace trends, to build consumer-relevant brands. Tune in to this discussion to learn the ways in which Risa fosters out-of-the-box and story-driven thinking in her team members, how she's attempting to 'predict' the future for her customer, in a world that's entirely unpredictable, and more.