"How can you predict what the next hot topic will be with the data that is available to you today?

Joanna Lepore, Global Foresight Director at McDonald's and host of Looking Outside joins us this week to talk about insight vs foresight, her unusual path to becoming a Foresight Director, and shares a frankly impressive number of facts off the top of her head. 

In this episode Joanna tells us about:

Check out Joanna's podcast Looking Outside

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"How do you make a global brand work in hyper localized markets?"

Sarah Soteroff, Sr PR Manager (US & Canada) at Too Good To Go joins us this week to talk about the food waste revolution, hyper localized comms, and bringing a European concept into a North American market.

In this episode Sarah tells us about:

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“How do I make sure that the insights I need are what I end up with at the end of a project?” 

We’ve been getting this question since the business started, so we turned to our founders for answers. 

In this week’s Dig In founders’ chat, Dom, Michael, Paul and Ian explore the benefits of working with agencies and consultancies. They also nerd out a little bit, sharing their tips for specific methodologies and research needs to ensure high-quality outcomes. 

Tune in to learn more about: 
• Whether or not research accreditation even matters anymore 
• Why some types of research should never be automated (and why) 
• What types of research often go wrong and how to avoid it 
• How we can get better quality research regardless of the project 
• How companies should improve their offerings as more research becomes self-service and automated

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To understand what our latest Dig In guest does, you just need to read her LinkedIn description: “I am obsessed with what's in your trolley and why!”. 

Ella Jackson is a category insight expert. After spending a decade at FMCG/CPG giants like Unilever and Mars, Ella started her own business. She spends her time working with brands that need to better understand their category and effectively sell their products into retailers. 

In this episode, Ella talks about her work and how she creates an impactful sell story for these clients. Tune in to learn about: 

Tune in wherever you get your podcasts and don’t forget to subscribe to Dig In for more inspiring insights stories.

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Connect with Ella on LinkedIn and check out May Insight's website.

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This week, we had the pleasure of chatting with Febronia Ruocco about what it means to be an effective and empathetic leader in insights.

Febronia has spent 20 years working in insights at and for some of the most well-known and well-respected global brands. In this episode, she shared her experience consulting with established enterprise organizations in food & beverage and consumer packaged goods more generally.

Tune in to learn more about:
• Febronia’s career journey from learning languages to marketing to consumer insights
• How her experience across multiple industries helps her stay flexible in every project
• What being an empathetic leader means for her and how to be a “heavy-hitter”
• What Febronia loves about her mentorship work and her advice for researchers looking to up their game

Listen to the full episode now on our podcast, available on all major platforms.

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Connect with Febronia on LinkedIn.

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#ResTech continues to create new opportunities for market researchers. But, it’s way more useful if it's paired with human expertise and guidance.

Patrick Lambert knows this all too well. As our VP of Customer Experience, Patrick’s primary role is to help our clients get the most out of Upsiide by creating innovation research programs that are customized to their exact needs.

In this episode, Patrick gives us a glimpse into what works and what doesn’t when it comes to implementing a research program at a big org. If you’re someone who wants to know how to adapt a restech platform to your companies exact needs, this episode is for you. Some things we cover:
• What pain points stakeholders usually have and how Patrick’s team helps them become successful
• The things that determine whether a restech platform works (or doesn’t)
• Patrick’s predictions on how restech will evolve in the future

Tune in now to find out more.

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Gone are the days when researchers could compile all of their recommendations and findings into a single report and call that success. Expectations have changed, and understandably so - that’s what this week’s episode of Dig In is all about. 

In our second instalment of Founders Chat Dom, Michael, Paul and Ian get to the heart of why expectations for data storytelling have changed in the industry, how we approach the practice of storytelling to get our clients what they truly want, and speak to the impact of technology on visualization and storytelling. 

Tune in to learn: 

Be sure to give the episode a listen, even if it’s just to hear the four of them poke fun at each other for 40 mins.

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All hands on deck! In this week’s episode of Dig In, we’re chatting to a seasoned researcher that recently went in-house. We’ll be talking all things ‘how to’ when it comes to making that transition.

Jake Pryszlak is an Insights Manager at SailGP, a sailing sports and entertainment platform that specializes in organizing thrilling races around the world.

In this brand-new episode, Jake walks us through:
• His previous work and how he ended up in the sailing industry
• Why he believes researchers should treat reports as a piece of content and how he does it in his daily work
• What he does at SailGP and how he uses insights to raise awareness around the business and the sport
• What matters most when choosing agencies and providers (and why he believes in looking at the company’s roadmap when making a decision)

We think you’ll enjoy this episode boatloads, so be sure to tune in wherever you get your podcasts!

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Connect with Jake on his LinkedIn.

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This week’s Dig In guest is the self-proclaimed “first member of the Dig Insights fan club”. Perhaps more importantly (at least for Dig In listeners!), she’s a veteran in the insights and CPG space with a wealth of knowledge to share about how to grow insights functions from the ground up.

This week, Michelle Gansle - Vice President of the Global Insights & Analytics team at McDonald's - joins us to chat all things consumer research 😋

In this lively episode, Michelle chats with us about:

• Her background in brand management and how she ended up in market research

• Her role at McDonald’s and how the team is structured to work together towards one goal

• Why she believes marketers should have more access to insights

• Her passion for people development and her advice for those starting out in the insights & analytics field

and more!

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Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director, on LinkedIn.

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The Dig In episodes with Paul, Dom, Michael, and Ian are the ones everyone seems to like best. So we’ll be bringing them onto the podcast each month to chat about where our industry is going and how they’re building Dig to keep pace.

In this month’s episode, we’re talking about the next generation of researchers, how the industry has changed for the better, and the crucial skills you need to have to work in the insights world.

Tune in to learn:

• Why curiosity and the ability to multi-task is so critical for insights professionals

• The things they wish they’d known about working in research prior to starting a business

• What skills are necessary for someone who wants to work in the insights industry (hint: it’s not just reading data)

• The best way to leverage technology in your day-to-day

• Those people that made a difference in their career path

Tune in wherever you get your podcasts!

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Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director, on LinkedIn.

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