Innovation can be challenging. But our guest this week, Fiona Stevenson (co-founder of The Idea Suite), uses a creative problem-solving framework to help you define the problem and narrow your focus, so you can innovate around a specific consumer challenge. In this episode, Fiona teaches you, what exactly is Design Thinking, why constraint breeds creative ideas, and real-life examples from the pandemic of how constraint led to innovations.

Besides being an EVP of Advanced Analytics at Dig, Joel Anderson is also our true in-house AI expert. In today’s episode, Joel discusses everything AI and why he loves it, use cases for AI in market research and beyond, cool tools Joel and his team built at Dig, and the future of AI and ethical questions it will raise.

Anne Brown, founder of Gazelle Global, leads an entirely remote-first team, all based in the US, to help the research community connect with people all over the world. In today’s episode, Anne discusses why you shouldn’t look for a bargain basement solution, the importance of understanding what’s feasible from a research perspective, why respondents are not a renewable resource, and the importance of mentorship and collaboration for entrepreneurs.

Mike Stevens, Founder and Editor of Insights Platforms, discusses what’s happening in the research space, how to select a research platform, what a good agency partnership looks like, and the challenge of future-proofing.

Alice Benedetto is the founder of Raw Rev, a plant-based protein bar company that strives to make a difference for consumers and the planet, one bar at a time. In this episode, Alice discusses how she validated the concept and decided to scale the business, Raw Rev’s approach to product innovation, and how to set up distribution.

Rob Volpe is CEO of Ignite 360, an empathy activist, and author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. In this episode, he discusses how to practice empathy, why it's important to practice empathy at work and in your work, the importance of being an empathetic leader, and shares some good examples (and some that miss the mark) of empathy in marketing.

Michael D. Ham, Co-founder and President of Wild Orchard, discusses how working in tech helped him in the CPG space, and how Wild Orchard is attempting to redefine the competitive tea industry by building a regenerative tea company focused on elevating flavor, bettering your health, and doing something to improve the climate.

Cattie Khoury, the founder of Toodaloo, talks about healing the body and planet through regenerative agriculture, working with the right agency to perfect your new brand’s image and packaging, and how you can make the world a better place through entrepreneurship.

Fernando Arendar from Nitid Studio talks about his passion for branding and packaging, his love for the US market & consumers, neuropackaging and most popular packaging myths.

Tyler Phillips, founder of Hummii Snacks, discusses blending nostalgia with new marketing tactics, his transition from accounting to becoming a founder of a plant-based CPG, and how NFTs might work for CPG brands