Dig In

Dig In

By Dig InsightsBusinessMarketing
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Dig In episodes

  • 65. Practical Brand Strategy - What Really Makes a Difference?

    It makes sense that part of what Sarah Robb loves about brand strategy is the research that underpins it; she’s a real research geek at heart (which we appreciate, of course!). And in this week’s episode of Dig In, Sarah explains practical tips for doing brand strategy and brand marketing work that can make a difference.

    Tune in to learn:
    • The things that the world’s most famous/successful brands have in common
    • 4 questions that every brand needs to answer to create a successful brand strategy
    • How research goes hand in hand with brand strategy work
    • Why rebranding should be approached from the perspective of customers and employees
    • New ways to conduct brand strategy (which involve psychology)
    and so much more!

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    Discover Sarah's Brand Strategy Academy and learn how to make your brand stand out: https://www.brandstrategysarah.com/freebrandstrategycourse

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        • 40 min
      • 64. What AI Has To Do with Empathy
        Qual research has, in years gone by, been viewed as sort of challenging to quantify. But today’s Dig In guest is chipping away at this type of historical stigma. Jared A. Feldman is the CEO & Founder of Canvs AI, an emotion and behavior insights platform. In this lively episode, Jared and our own qual expert Patricia King discuss how you can add empathy to qualitative research, turn unstructured data into quantifiable evidence, and how AI can help researchers power up their work.
        35 min
      • 63. How to be Fearless in Your Marketing
        Kevin Lynch, Creative Director at Oatly, discusses what it means to be consistently inconsistent, how to be fearless as a brand, why it’s better to treat people with intelligence, and how to put an ad within an ad within an ad within an ad…
        36 min
      • 62. How Conversational AI will Affect Market Research
        Kathy Cheng, founder and CEO of Nexxt Intelligence, discusses what is conversational AI and what it means in the context of market research, why you probably can't get qualitative depth at quantitative scale, the differences between light qual and deep qual, and why human-centricity is more important than ever.
        32 min
      • 61. The Fundamentals of Brand Strategy
        Susan Gillmeister, SVP of Planning at Havas, gives a masterclass on how to build your brand strategy. Tune in to learn why you need to keep up to date with popular culture, why you can’t do strategy without research, and why you need to be a two-year-old and keep asking why.
        45 min
      • 60. The Future of Qualitative Research
        In this episode, our qualitative experts debate the future of qual by comparing in-person and virtual qual, looking at some amazing examples of how technology has enabled a more natural experience for consumers, and the impact of artificial intelligence on qualitative research.
        47 min
      • 59. The Future of Crypto
        On December 7, 2022, Benzinga is hosting the Future of Crypto Conference. Luke Jacobi, Director of Operations at Benzinga, joined the podcast to talk about the upcoming conference, the current FTX situation, and where the market might go from here.
        19 min
      • 56. How to Build a Brand with Cult Status
        Stix (a.k.a. Stephen Nilsen) is the Vice President of Cult Indoctrination for one of the most interesting brands, Liquid Death. Stix and Liquid Death aren’t afraid to lean into their branding - telling people to Murder Your Thirst and #deathtoplastic. This is unapologetically who they are, which has helped give the brand its cult status. For them, it’s time to let something good for you (water) have all the marketing fun. You won’t want to miss this amazing episode.
        47 min

      About Dig In

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      Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space.