Stix (a.k.a. Stephen Nilsen) is the Vice President of Cult Indoctrination for one of the most interesting brands, Liquid Death. Stix and Liquid Death aren’t afraid to lean into their branding - telling people to Murder Your Thirst and #deathtoplastic. This is unapologetically who they are, which has helped give the brand its cult status. For them, it’s time to let something good for you (water) have all the marketing fun. You won’t want to miss this amazing episode.