Hilary Borndahl, Founder & Chief Executive Officer at Miix Analytics, joined the podcast to discuss Marketing Mix Modeling (MMM), differences between B2B and B2C attribution, and how to maximize your marketing ROI.

Hilary Borndahl, Founder &amp; Chief Executive Officer at Miix Analytics, joined the podcast to discuss Marketing Mix Modeling (MMM), differences between B2B and B2C attribution, and how to maximize your marketing ROI.

58. How to Maximize your Marketing ROI with Marketing Mix Modeling

Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. 

We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.

Business

Marketing

Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.

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58. How to Maximize your Marketing ROI with Marketing Mix Modeling

58. How to Maximize your Marketing ROI with Marketing Mix Modeling