Kathy Cheng, founder and CEO of Nexxt Intelligence, discusses what is conversational AI and what it means in the context of market research, why you probably can't get qualitative depth at quantitative scale, the differences between light qual and deep qual, and why human-centricity is more important than ever.

62. How Conversational AI will Affect Market Research

Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. 

We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.

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Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.

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62. How Conversational AI will Affect Market Research

62. How Conversational AI will Affect Market Research