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72. How to Craft a Sell Story that Retailers Will Love

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To understand what our latest Dig In guest does, you just need to read her LinkedIn description: “I am obsessed with what's in your trolley and why!”. 

Ella Jackson is a category insight expert. After spending a decade at FMCG/CPG giants like Unilever and Mars, Ella started her own business. She spends her time working with brands that need to better understand their category and effectively sell their products into retailers. 

In this episode, Ella talks about her work and how she creates an impactful sell story for these clients. Tune in to learn about: 

  • Best practices for companies, both large and small, when trying to sell into retailers 
  • How to adapt a sell story depending on the size and stage of your business 
  • Lessons learned from her experience at companies like Unilever and Mars 
  • How to approach the balance between digital and in-person data 

    • Tune in wherever you get your podcasts and don’t forget to subscribe to Dig In for more inspiring insights stories.

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    Connect with Ella on LinkedIn and check out May Insight's website.

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