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23. Standing On Your Business Strategy with Muna Ikedionwu
Join us in this insightful conversation as we sit down with Muna Ikedionwu, a startup expert and seasoned business strategist. With a passion for making business easier for underrepresented founders, Muna offers practical advice and key strategies for startups in the beauty, wellness, and tech industries to launch, scale, and exit successfully.
About Muna
Muna is a startup expert, seasoned marketer, and founder of strategic advisory firm M.KEDI (editor's note: pronounced em-KAY-dee). She started her career early at just 17 years old and over the past ten years has worked with Madewell, Warby Parker, Gucci, Topicals, Chillhouse, TikTok, and the WNBA among others. She's extremely passionate about making business easier for underrepresented founders and now works with beauty, wellness, and tech startups to help them launch, scale, and exit with ease.
She's also the Executive Director of Sad Girls Club, a global mental health organization providing cultural mental health resources for Gen Z and millennial women and girls of color. Since moving part-time to Paris in 2023, Muna also hosts Le French Conversation, a meetup group for cool girls learning French in NYC.
In This Episode We Discuss:
Chapters
0:00 Intro
3:20 Muna’s Background
21:11 Balancing Executive Director Role at Sad Girls Club
27:32 The Importance of a Business Strategy
31:16 What Investors Are Looking For
35:17 Important Things To Include In Your Business Plan
40:03 Difference Between Customers & Consumers
41:30 Challenges Women Owned & BIPOC Founders Face and Strategies to Overcome Them
47:47 Tips On Fundraising For First-Time Founders
52:39 Difference Between Investors, Angel Investors, and VCS
57:15 Most Important Step When Securing Grants
01:00:05 The Ins and Outs of Brand Partnerships
Stay Connected with Muna
Follow Muna on Instagram
Follow Muna on Linkedin
Stay Up to Date with Le French Conversation
Get the Making the Brand Workbook HERE
Book a 1:1 officehrs session with Brittany of Not So CEO HERE
Subscribe to the Not So CEO newsletter The Paper HERE
Follow Not So CEO on Socials
Tiktok
View all episodes
By Not So CEO
4.9
4343 ratings
Join us in this insightful conversation as we sit down with Muna Ikedionwu, a startup expert and seasoned business strategist. With a passion for making business easier for underrepresented founders, Muna offers practical advice and key strategies for startups in the beauty, wellness, and tech industries to launch, scale, and exit successfully.
About Muna
Muna is a startup expert, seasoned marketer, and founder of strategic advisory firm M.KEDI (editor's note: pronounced em-KAY-dee). She started her career early at just 17 years old and over the past ten years has worked with Madewell, Warby Parker, Gucci, Topicals, Chillhouse, TikTok, and the WNBA among others. She's extremely passionate about making business easier for underrepresented founders and now works with beauty, wellness, and tech startups to help them launch, scale, and exit with ease.
She's also the Executive Director of Sad Girls Club, a global mental health organization providing cultural mental health resources for Gen Z and millennial women and girls of color. Since moving part-time to Paris in 2023, Muna also hosts Le French Conversation, a meetup group for cool girls learning French in NYC.
In This Episode We Discuss:
Chapters
0:00 Intro
3:20 Muna’s Background
21:11 Balancing Executive Director Role at Sad Girls Club
27:32 The Importance of a Business Strategy
31:16 What Investors Are Looking For
35:17 Important Things To Include In Your Business Plan
40:03 Difference Between Customers & Consumers
41:30 Challenges Women Owned & BIPOC Founders Face and Strategies to Overcome Them
47:47 Tips On Fundraising For First-Time Founders
52:39 Difference Between Investors, Angel Investors, and VCS
57:15 Most Important Step When Securing Grants
01:00:05 The Ins and Outs of Brand Partnerships
Stay Connected with Muna
Follow Muna on Instagram
Follow Muna on Linkedin
Stay Up to Date with Le French Conversation
Get the Making the Brand Workbook HERE
Book a 1:1 officehrs session with Brittany of Not So CEO HERE
Subscribe to the Not So CEO newsletter The Paper HERE
Follow Not So CEO on Socials
Tiktok