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By Not So CEO
The podcast currently has 25 episodes available.
Join us in this enlightening conversation as we sit down with Shani Syphrett-Haynes, an award-winning global marketer, business strategist, and creative executive coach. Shani shares her insights on building an inner compass and smart strategies to maximize value while maintaining integrity in a rapidly changing world. She offers valuable advice on how entrepreneurs can identify their brand's North Star to guide decision-making and foster meaningful growth.
About Shani Syphrett-Haynes
Shani is an award-winning marketer and business strategist who leads brand marketing campaigns for Pinterest. She’s also the founder of Jamila Studio, a boutique consulting firm dedicated to supporting underestimated yet remarkably creative women of color in living abundant lives doing meaningful work. Shani’s approach focuses on simplifying practices that move things from good to great and removing barriers for more creative professionals to thrive. Her expertise lies in helping companies and individuals build strategies that are both effective and aligned with their core values.
In This Episode We Discuss
0:00 Intro
2:42 Shani’s Background
7:24 Pivoting Professionally
10:57 Paving the Way for Black Women and WOC
19:57 Community is the Cheatcode
22:55 Navigating Career Challenges
25:43 Putting Yourself First Through Self Care
27:50 What Is Your Brand’s North Star
29:43 The Best Method For Discovering Your Brand’s North Star
35:15 Examples of Brands With Strong North Stars
43:26 Making Business Decisions Around Your North Star
44:15 Avoiding Distractions and Detours
49:18 Don’t Burn It All Down, Repurpose
Follow Shani on Instagram
https://www.instagram.com/shanisyphrett/
Connect With Shani & Jamila Studio
https://shanisyphrett.com/
https://www.jamilastudio.com/coaching
Book a 1:1 officehrs session with Brittany of Not So CEO HERE
Subscribe to the Not So CEO newsletter The Paper HERE
Follow Not So CEO on Instagram and Tiktok
Ever feel like your brand just isn't hitting the mark anymore? In today’s officehrs segment, we tackle the signs that tell you it might be time for a brand refresh—or a complete overhaul. From declining sales and low social media engagement to messaging that’s all over the place, we cover the red flags that signal your brand is losing its spark.
We also explore strategies for auditing your brand’s health, updating your identity, and reestablishing brand resonance to reconnect with your audience.
SIGN UP for our Making the Brand Audit, a FREE interactive workshop in which we'll break down your brand's strengths and weaknesses with a fun, gamified experience. Whether your brand is winning or needs a revamp this workshop will help you pinpoint what’s working and what needs a little TLC.
Register for the Making the Brand Audit Workshop
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In This Episode We Discuss:
Chapters
2:35 The Importance of Brand Relevance
4:16 Red Flags That Signal That It’s Time For a Rebrand
14:46 IRL Examples of Successful Businesses That Rebranded
15:38 A Guide on How to Approach a Rebrand
18:50 Common Rebranding Pitfalls
Get the Making the Brand Workbook HERE
Book a 1:1 officehrs session with Brittany of Not So CEO HERE
Subscribe to the Not So CEO newsletter The Paper HERE
Follow Not So CEO on Instagram and Tiktok
Join us in this insightful conversation as we sit down with Muna Ikedionwu, a startup expert and seasoned business strategist. With a passion for making business easier for underrepresented founders, Muna offers practical advice and key strategies for startups in the beauty, wellness, and tech industries to launch, scale, and exit successfully.
About Muna
Muna is a startup expert, seasoned marketer, and founder of strategic advisory firm M.KEDI (editor's note: pronounced em-KAY-dee). She started her career early at just 17 years old and over the past ten years has worked with Madewell, Warby Parker, Gucci, Topicals, Chillhouse, TikTok, and the WNBA among others. She's extremely passionate about making business easier for underrepresented founders and now works with beauty, wellness, and tech startups to help them launch, scale, and exit with ease.
In This Episode We Discuss:
Chapters
0:00 Intro
3:20 Muna’s Background
21:11 Balancing Executive Director Role at Sad Girls Club
27:32 The Importance of a Business Strategy
31:16 What Investors Are Looking For
35:17 Important Things To Include In Your Business Plan
40:03 Difference Between Customers & Consumers
41:30 Challenges Women Owned & BIPOC Founders Face and Strategies to Overcome Them
47:47 Tips On Fundraising For First-Time Founders
52:39 Difference Between Investors, Angel Investors, and VCS
57:15 Most Important Step When Securing Grants
01:00:05 The Ins and Outs of Brand Partnerships
Stay Connected with Muna
Follow Muna on Instagram
Follow Muna on Linkedin
Stay Up to Date with Le French Conversation
Get the Making the Brand Workbook HERE
Book a 1:1 officehrs session with Brittany of Not So CEO HERE
Subscribe to the Not So CEO newsletter The Paper HERE
Follow Not So CEO on Socials
Tiktok
Join us in this inspiring conversation as we sit down with Kemetria Lilly, a trailblazing boutique industry veteran and educator, who has turned her passion for fashion into a multi-million dollar empire. Kemetria shares her remarkable journey from launching Lilly’s Kloset in 2012 with just $2,500 to grossing over $30 million in sales. With over a decade of experience in retail and small business development, Kemetria offers practical advice and key strategies for aspiring entrepreneurs on how to turn their dreams into reality.
About Kemetria Lilly
Kemetria Lilly is the powerhouse behind Lilly’s Kloset, a women’s apparel brand known for offering fashion-forward clothing without compromising on quality, cost, or comfort. With a background rich in retail and small business development, Kemetria has established herself as a leading authority in the boutique industry. She has built a thriving business and empowered countless entrepreneurs through her educational venture, Learn With Lilly, where she shares her knowledge on everything from trend forecasting to marketing strategies.
In This Episode We Discuss:
Chapters
0:00 Introduction
2:47 How We Met
7:32 Lilly’s Background
10:28 Searching For Purpose After College
12:24 Taking the Reigns and Building Lilly’s Kloset
14:57 Scaling into a Multi-Million Dollar Brand
16:25 Creating Her Own Lane
19:03 Overcoming Key Challenges to Ensure Success
20:47 Effective Ways for Entrepreneurs to Educate Themselves
26:17 How to Turn Your Passion Into Profit
29:48 Strategies for Building a Strong Online Presence
32:16 Financial Advice for Scaling a Business
35:22 Tips on Creating Customer Loyalty
38:33 Insights on Curating Product Collections That Meet Customer Expectations
41:31 Building a Brick & Mortar Store
44:48 How to Integrate Your Mission Into Your Business Model
Keep Up With Lilly Online
https://www.instagram.com/accordingtolilly/
https://www.instagram.com/lillyskloset/
Learn From Lilly
Learn With Lilly
Boutique Bootcamp
Get the Making the Brand Workbook HERE
Book a 1:1 officehrs session with Brittany of Not So CEO HERE
Subscribe to the Not So CEO newsletter The Paper
Follow Not So CEO on Socials
Tiktok
Join us in this compelling episode as we sit down with Dossé-Via Trenou, a renowned West African astrologer, actress, author, and entrepreneur. Dossé-Via shares her remarkable journey from her diverse academic background to becoming a leading figure in the world of astrology with her platform KnowTheZodiac. With her cosmic wisdom and dedication to empowering others, Dossé-Via offers invaluable guidance and advice for entrepreneurs and creatives looking to unlock their professional potential through astrology.
Download the KnowTheZodiac App
Stream "Dream with Dossé-Via"
Pre-order Dossé-Via's Upcoming Children's Book: "Melanin Magic: A Young Mystic's Guide to African Spirituality"
Pre-order the paperback edition of The Essential Signs & Skymates and get a FREE Compatibility Chart Reading*
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In this episode of the Not So CEO podcast, we dive deep into the transformative power of Emotional Freedom Technique (EFT) Tapping with the distinguished trauma-informed practitioner and energy healer, Lotus La Loba. Lotus shares her profound insights and practical advice on managing mental and emotional health through EFT Tapping, especially for entrepreneurs, creatives, and founders. She emphasizes the importance of creating safe spaces, cultivating mindfulness, and incorporating holistic healing practices into daily routines to enhance overall well-being and resilience.
Her impact extends to building global communities through her podcast, "LOTUSLIKE," which explores mental and spiritual wellness through ancestral storytelling. Certified in various modalities including NLP, EFT/TFT, Quantum Reiki, and Hypnotherapy, Lotus empowers Black creatives through energy work, meditation, and EFT. She hosts weekly EFT and meditation sessions on platforms like Insight Timer, reaching a global audience and providing tools for overcoming generational traumas and accessing inner strength.
Insight Timer
Spotify
Apple Podcasts
Get the Making the Brand Workbook HERE
Book a 1:1 officehrs session with Brittany of Not So CEO HERE
Subscribe to the Not So CEO newsletter The Paper HERE
Follow Not So CEO on Socials
Tiktok
In this episode of the Not So CEO podcast, we dive deep into the crucial topic of burnout and recovery with Amanda Baudier. Amanda shares invaluable insights and practical advice on recognizing, managing, and recovering from burnout, particularly for entrepreneurs and founders. She emphasizes the importance of integrating mindfulness, meditation, and spirituality into daily routines to foster resilience and enhance overall well-being.
About Amanda
Amanda Baudier is a "Becoming Coach" who works with Founders & Executives at the intersection of business and spirituality. Amanda spent 20 years scaling globally recognized companies including Tao Group, Sakara Life, and Melissa Wood Health. Concurrently, she immersed herself in studying spirituality and wellness -- receiving certifications in Mindfulness, Meditation, Yoga Therapy, Holistic Nutrition, Somatic Experiencing, and more. She is also the co-host of the Full Plate Full Cup podcast where she interviews inspirational creatives and businesspeople to go behind the scenes of their "hero's journey."
In This Episode We Discuss:
Chapters
0:00 Show Introduction
4:05 Amanda’s Story & Background
11:45 The Beginning of Burnout
14:07 Diagnosis & Heart Surgery
17:17 The Journey to Healing
25:35 Making Rest a Responsibility
28:30 The Connection Between the Parasympathetic Nervous System and Digestive System
35:27 High Functioning Anxiety and Hypervigilance
42:59 On Being a Becoming Coach and Working With Founders
52:40 Recognizing Early Signs of Burnout
55:14 Immediate Actions to Recover From Burnout
1:05:46 Meditation & Mindfulness Tools to Combat Burnout
1:10:58 How Somatic Experiencing Helps You Recover From Burnout
1:16:56 Connect or Work with Amanda
Follow Amanda Online
Amanda's Instagram
Amanda's Website
Get the Making the Brand Workbook HERE
Book a 1:1 officehrs session with Brittany of Not So CEO HERE
Subscribe to the Not So CEO newsletter The Paper HERE
Follow Not So CEO on Instagram and Tiktok
Join us in this compelling episode as we sit down with Tricia Lee, a powerhouse in the Brooklyn real estate market and former beauty entrepreneur. Tricia shares her incredible journey from founding the popular Polish Bar Brooklyn to becoming one of the top real estate brokers in New York City. With her sharp business acumen, tech-savvy strategies, and dedication to community, Tricia offers invaluable insights and advice for aspiring entrepreneurs and anyone looking to make a significant career pivot.
About Tricia Lee
Tricia is deeply committed to her community, serving on the Board of Advisors for Clinton Hill's V-ELMS, being a founding member of the Myrtle Avenue Merchants Association, and participating in Alpha Kappa Alpha Sorority Incorporated. She is also a wellness enthusiast, avid traveler, and lover of cooking, hosting, and beauty. In her spare time, Tricia reviews beauty products and explores DIY home trends. Currently, Tricia shares her real estate journey as a cast member of the Netflix series "Owning Manhattan," premiering June 28th. Her professional dedication and community involvement make her a go-to resource for neighborhood knowledge and real estate expertise.
In This Episode We Discuss:
Chapters
0:00 Introduction
05:17: Netflix’s Owning Manhattan Premiere
08:24 Tricia’s Background
14:16 Breaking into the Beauty Industry
21:18 Falling Out of Love With Your First Business
24:25 Pivoting From Beauty to Breaking into Real Estate
30:34 The Process of Shutting Down One Business to Build Another
37:14 Finding the Courage to Start Over
38:46 Advice on Pivoting Careers
46:34 Women's Empowerment Through Real Estate
53:25 Purchasing Homes With Friends
57:59 Marginalized Communities Leveraging Real Estate to Their Advantage
01:02:41 Should You Rent or Should You Own?
01:07:04 Tips for For Those Interested In Being a First-Time Homeowner
01:15:30 Supporting Tricia’s Endeavors
01:17:31 Closing Remarks & Outro
Keep Up With Trisha Lee
Website
Watch Owning Manhattan on Netflix
Follow Owning Manhattan on Instagram
Get the Making the Brand Workbook HERE
Book a 1:1 officehrs session with Brittany of Not So CEO HERE
Subscribe to the Not So CEO newsletter The Paper HERE
Follow Not So CEO on Socials
Tiktok
In this enlightening episode, we sit down with Renae Bluitt, a dynamic storyteller, brand consultant, a tireless advocate for Black women entrepreneurs, and the Founder of She Did That. Renae shares her journey from corporate America to entrepreneurship and her pioneering work in amplifying the voices of Black female founders. Tune in to hear Renae's insights on creating what doesn't exist, building supportive ecosystems, securing funding, and prioritizing mental wellness for Black entrepreneurs.
About Renae Bluitt
In This Episode, We Discuss:
Chapters:
Where to Find Renae Online
Renae's Instagram
She Did That. Instagram
She Did That Website
Watch the She Did That. Film HERE
She Did That. Podcast Episode with Bea Dixon of Honey Pot
Listen on Apple Podcasts
Listen on Spotify
Get the Making the Brand Workbook HERE
Book a 1:1 officehrs session with Brittany of Not So CEO HERE
Subscribe to the Not So CEO newsletter The Paper HERE
Follow Not So CEO on Socials
Tiktok
Have you ever experienced that gut-wrenching feeling when you see your idea out there, but it wasn’t you who put it into the world? Did they steal your idea or were you just sitting on it? In this segment of officehrs, we’re navigating the murky waters of originality and understanding where ideas truly come from.
We'll explore my personal journey with copycats, how to deal with them, how to identify the fine line between inspiration and imitation, and we’ll review the concept that no idea is truly original, inspired by Elizabeth Gilbert's insightful title, "Big Magic."
In This Episode, We Discuss:
Chapters
0:00 Dealing with a Copycat on the Internet
3:20 Dealing with a Copycat in My Company
20:28 The Lesson I Needed to Learn
22:05 How to Tell When Someone is Copying Your Work
23:47: The Emotional and Professional Impact of Being Copied
27:17 Different Ways to Handle Copycats Effectively
29:08 The Importance of Maintaining Professionalism and Focusing on Your Own Growth
30:26 The Role of Trends
31:39: Defining the Fine Line Between Inspiration and Imitation
33:48 Big Magic by Elizabeth Gilbert & The Myth of Originality
36:54 How to Embrace and Nurture Your Ideas
39:06 Final Thoughts & Words of Encouragement
Get the Making the Brand Workbook HERE
Book a 1:1 officehrs session with Brittany of Not So CEO HERE
Subscribe to the Not So CEO newsletter The Paper HERE
Follow Not So CEO on Instagram and Tiktok
The podcast currently has 25 episodes available.