Not So CEO Talkshow

24. officehrs: How to Tell It's Time For A Rebrand


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Ever feel like your brand just isn't hitting the mark anymore? In today’s officehrs segment, we tackle the signs that tell you it might be time for a brand refresh—or a complete overhaul. From declining sales and low social media engagement to messaging that’s all over the place, we cover the red flags that signal your brand is losing its spark.

We also explore strategies for auditing your brand’s health, updating your identity, and reestablishing brand resonance to reconnect with your audience.

SIGN UP for our Making the Brand Audit, a FREE interactive workshop in which we'll break down your brand's strengths and weaknesses with a fun, gamified experience. Whether your brand is winning or needs a revamp this workshop will help you pinpoint what’s working and what needs a little TLC.


Register for the Making the Brand Audit Workshop

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In This Episode We Discuss:

  • Why brand resonance matters in today’s market.
  • 13 red flags that signal it’s time for a rebrand.
  • How to audit your brand for alignment and relevance.
  • Common pitfalls to avoid when rebranding.

  • Chapters

    0:00 Introduction

    2:35 The Importance of Brand Relevance

    4:16 Red Flags That Signal That It’s Time For a Rebrand

    14:46 IRL Examples of Successful Businesses That Rebranded

    15:38 A Guide on How to Approach a Rebrand

    18:50 Common Rebranding Pitfalls


    Get the Making the Brand Workbook HERE

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    Not So CEO TalkshowBy Not So CEO

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