The sales formation to help you grow more sales set out 10 key skills - the back three - Knowledge, Expertise, Competence - the middle three - Research, Preparation, Education and the four up front - Attitude, Energy, Ideas and Momentum. In this episode Trevor explains how to utilise all 10 skills to help you become a better salesperson and attract more sales whether you are experienced salesperson for a start-up business that has to adapt the role of salesperson.

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