Pierce is joined by Daniel Drolet, a previous journalist for national news agencies and major daily newspapers. Today, he’s a communications consultant, where he writes speeches and communications materials for business leaders. During their conversation, Pierce and Daniel talk about writing, finding the right writer for your team, and the value of this undervalued skill. They also discuss how the journalism space has changed and how it’s more important than ever for people to be critical about the sources they’re getting information from.

One of the questions at the heart of this conversation: what makes for good writing? Daniel explores the different elements that marketers can evaluate as they’re choosing the right writer for their team and shares his views on why good writing is so hard to spot.