We often think of innovation as something that only geniuses are capable of. But in practice, it’s only through many trials and errors that the world gets to see and experience such remarkable inventions. This kind of belief is very much reflected within Amazon’s company culture. Amazon’s relentless focus on customer experience has led them to many successes. By encouraging a culture of critical thinking and giving space for calculated risks, Amazon has become one of the biggest tech and e-commerce giants of this generation. In this episode of Innovation Storytellers, Mark Oehlert, Innovation Success Manager at Amazon, lets us in on Amazon’s innovation process and the culture that they cultivate within the company that allows them to embrace and bet on new technologies. He also talks about Amazon’s failures and the lessons they’ve learned from it, what the ‘cargo cult’ is and how it hinders companies from innovating.

We often think of innovation as something that only geniuses are capable of. But in practice, it’s only through many trials and errors that the world gets to see and experience such remarkable inventions. This kind of belief is very much reflected within Amazon’s company culture. Amazon’s relentless focus on customer experience has led them to many successes. By encouraging a culture of critical thinking and giving space for calculated risks, Amazon has become one of the biggest tech and e-commerce giants of this generation. In this episode of Innovation Storytellers, Mark Oehlert, Innovation Success Manager at Amazon, lets us in on Amazon’s innovation process and the culture that they cultivate within the company that allows them to embrace and bet on new technologies. He also talks about Amazon’s failures and the lessons they’ve learned from it, what the ‘cargo cult’ is and how it hinders companies from innovating.

We often think of innovation as something that only geniuses are capable of. But in practice, it’s only through many trials and errors that the world gets to see and experience such remarkable inventions. This kind of belief is very much reflected within Amazon’s company culture. Amazon’s relentless focus on customer experience has led them to many successes. By encouraging a culture of critical thinking and giving space for calculated risks, Amazon has become one of the biggest tech and e-commerce giants of this generation. In this episode of Innovation Storytellers, Mark Oehlert, Innovation Success Manager at Amazon, lets us in on Amazon’s innovation process and the culture that they cultivate within the company that allows them to embrace and bet on new technologies. He also talks about Amazon’s failures and the lessons they’ve learned from it, what the ‘cargo cult’ is and how it hinders companies from innovating.

23: Unpacking the Implications of Technology

Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process.

I'm Susan Lindner, the Innovation Storyteller. But I wasn't always. I've been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I've spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. 

Great innovation stories make change possible. They let us step into a future we can't see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.

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Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I'm Susan Lindner, the Innovation Storyteller. But I wasn't always. I've been a wannabe revolutionary, an epidemiologist at the CDC and an AIDS educator in the brothels of Thailand helping to turn former sex workers into entrepreneurs. Trained as an anthropologist and the Founder of Emerging Media, I've spent the last twenty years working with innovators from 60+ countries. Ranging from cutting edge startups to Fortune 100 companies like GE, Corning, Citi, Olayan, and nine foreign governments, helping their leaders to tell their stories and teaching them how to become incredible advocates for their innovations. Great innovation stories make change possible. They let us step into a future we can't see yet. I started this podcast to shine a light on our generation of great innovators, to learn how they brought their innovation to life and the stories they told to bring them to the world.

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23: Unpacking the Implications of Technology

23: Unpacking the Implications of Technology

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