What can the world of corporate innovation learn from the people who spend their careers dealing with risk, secrecy, and the unknown every single day? That question stayed with me throughout my conversation with Susie Braam, the former head of innovation inside the United Kingdom's national security agencies.

In this episode, I step into territory that most of us will never experience firsthand. Susie takes us inside the thinking, culture, and decision-making that shaped innovation across MI5 and MI6, and how those lessons translate into the way we build and lead modern organizations.

I talk through her journey from operational counter-terrorism work to being asked to create innovation capabilities across the intelligence community. What struck me most was how she learned to break through silos that were deeply entrenched, sometimes to the point where teams refused to sit in the same room.

Susie explains how risk is viewed very differently within national security, what it means to make decisions with incomplete information, and how leaders can learn to think in terms of probabilities rather than certainties. Her stories reveal how culture, communication, and curiosity can become the real engines of change, even in the most highly regulated environments.

We also explore what corporate innovators can borrow from intelligence work, including how to create genuine alignment across organisations, how to make decisions with imperfect data, and how to build innovation systems that actually move.

Susie shares the pressure innovators face when resources are scarce, careers are on the line, and progress is slow to measure. She leaves us with powerful reflections about the kind of mindset shift the world needs now, far beyond technology itself. So the real question becomes this. Are we ready to rethink how we lead, collaborate, and take risks? I would love to hear your thoughts.

This week on Innovation Storytellers, I sit down with Robyn Bolton, Founder and Chief Navigator at MileZero, to uncover how one of the most successful household products almost never made it past the boardroom. Before launching her consultancy helping leaders of large companies use innovation to drive consistent growth, Robyn was part of the Procter and Gamble team that created and launched Swiffer, a product that changed how millions clean their homes and reshaped the way corporate innovation is judged.

Robyn takes us inside the high-stakes moments at P&G when the data said Swiffer would fail while real-world tests told a completely different story. She describes how passionate storytelling, courage, and evidence from the field ultimately won the day. In that pivotal boardroom, one leader even put his career on the line to ensure the product's launch, proving that innovation is as much about conviction as it is about numbers.

We also explore the cultural lessons from Swiffer's global rollout, including why the product thrived in the United States but struggled in Italy, where cleaning was seen as an act of devotion rather than efficiency. Robyn explains how understanding emotional and social context can make or break a global innovation. Her insights extend beyond consumer products to any leader trying to turn bold ideas into scalable reality.

In the final part of our conversation, Robyn reflects on her years working with Clay Christensen and why she continues to champion the "Jobs to Be Done" framework. She shares how innovators can use storytelling to connect with hearts and minds, and how companies can equip internal champions to advocate for change. This episode is a masterclass in balancing data with belief, logic with emotion, and vision with timing to bring truly transformative ideas to life.

In this episode of Innovation Storytellers, I sit down with Annalisa Gigante, Vice Chair and Governing Board Member of the Henry Royce Institute, to explore how innovation truly works inside organizations. Annalisa has spent her career turning complex ideas into commercial realities. From helping bring new materials to everyday products like toothbrushes and ski poles to shaping billion-dollar innovation strategies for companies in life sciences, chemicals, and digital technologies, her story is both convenient and inspiring.

We begin by tracing her unexpected path into innovation, back when it was still referred to as "business development." She recalls being handed a new material and told to find a market for it. That challenge taught her one of the most powerful lessons in innovation: how to transition from a technology-driven approach to a market-driven one.

Annalisa explains how curiosity led her to discover possibilities that her company's engineers had overlooked, opening up new consumer markets and changing how her teams thought about value. It was the beginning of a career spent helping organizations connect invention to impact.

Throughout our conversation, Annalisa shares what it takes to create a lasting, innovative culture. She discusses building bridges between R&D and finance, how to measure and manage risk, and why learning to speak the language of every department is crucial. She describes innovation as a living ecosystem that depends on balance. Too much money and comfort can stifle creativity, but too little structure leads to chaos. Finding the "Goldilocks zone" for innovation, she says, is the real work of leadership.

We also discuss deep tech and advanced materials, where patient capital and long-term vision are crucial. Annalisa offers a clear-eyed look at how breakthroughs move from the lab to the market and why the same principles apply whether you are scaling a startup or steering a global enterprise. She believes that innovation is as much about mindset as it is about technology, and that the most resilient organizations learn to treat failure as data, not defeat.

Before we ended, Annalisa shares her passion for supporting women founders in the healthcare and life sciences sectors. With only a small fraction of funding going to female-led startups, she argues that closing this gap is not only fair but vital to solving the world's most challenging problems. It is a conversation about vision, courage, and the systems that allow great ideas to take root and thrive.

In this episode of the Innovation Storytellers Show, I sit down with Jesper Kamp, Regional Director for Europe at Atom Computing, to explore how quantum computing is redefining what's possible in innovation. Jesper and I first met at TechBBQ in Copenhagen, surrounded by thousands of entrepreneurs, scientists, and visionaries.

Our conversation picks up where that meeting left off, inside the historic Niels Bohr Institute, where we dive into how this extraordinary technology will change the way we analyze data, design products, and solve the world's biggest challenges.

Jesper shares his remarkable journey from diplomacy to deep tech, describing how his twenty-five years at the Danish Ministry of Foreign Affairs led him to roles in Silicon Valley, China, Turkey, and beyond. Now at Atom Computing, he's helping Europe harness the world's most powerful quantum systems to accelerate discovery and innovation across industries, from pharmaceuticals to materials science.

This isn't a technical lecture. It's a conversation about what every innovator, product leader, and entrepreneur needs to know about the quantum era that's arriving faster than most people realize. Jesper explains how quantum and classical computing will soon work hand in hand, why companies must prepare their teams now, and how the next wave of breakthroughs will come from those ready to experiment early. If you've ever wondered how quantum computing will shape your world, this episode will leave you rethinking the future of innovation itself.

What happens when music, art, and technology collide in the hands of a true innovator? In this episode of the Innovation Storytellers Show, I sit down with Damian Kulash Jr., frontman and co-founder of OK Go, the Grammy-winning band known for turning creativity into spectacle. From dancing on treadmills to performing in zero gravity, OK Go has redefined what a music video can be, transforming pop songs into visual experiments that blend engineering, art, and unfiltered joy.

Damian opens up about the punk roots that shaped his DIY approach to innovation and the thrill of breaking rules in pursuit of authenticity. He reflects on how the band's viral experiments were never about chasing clicks but about creating something so unexpected and so human that it makes people stop and feel wonder again. From silk-screening posters in art school to building massive Rube Goldberg machines in warehouses, his creative journey reveals how experimentation and emotion power real innovation.

Together, Damian and I explore how art and technology can amplify empathy, why authenticity resonates more than virality, and how collaboration remains humanity's best innovation. We discuss the parallels between creative risk-taking and corporate invention, the need for radical cooperation in an AI-driven world, and why OK Go's work continues to spark curiosity and connection around the globe.

This conversation is full of laughter, honesty, and creative insight, reminding us that innovation does not always come from the lab or the boardroom. Sometimes, it comes from a garage, a camera, and a belief that wonder itself can change the world.

In this week's special Nordic Visionaries episode on the Innovation Storytellers Show, I enjoyed a conversation that started at TechBBQ in Copenhagen and quickly stretched from refugee camps in Kenya to data centers in Norway and boardrooms in Silicon Valley.

I sat down with Soulaima Gourani, a Moroccan-Danish entrepreneur now based in Palo Alto, for this special episode supported by the EU Nordic Council of Ministers and the governments of Norway, Denmark, Sweden, and Finland.

Soulaima shares how she went from growing up in remote Danish towns and troubled neighborhoods to becoming a VC-backed founder, keynote speaker, and author. She describes a life built on agency and resilience, from leaving home young and navigating early setbacks to discovering flow in a full calendar. Her line that pressure is a privilege sets the tone for a candid look at ambition, stamina, and the choices that shape a founder's path.

We unpack her two current ventures, Happioh and Ailo. At Happioh, she is building an AI agent gym and a meeting spam filter that lives in the pre-meeting space, where agendas get fixed, invites improve, and agents are monitored and taken off air the moment they drift. That same scaffolding is supporting a healthcare use case in low-resource settings, where AI can nudge junior clinicians to ask the right questions and auto-complete forms so scarce doctors can see more patients with greater focus.

Storytelling runs through the entire discussion. Soulaima breaks down how she learned the language of venture, sharpened her narrative, and raised capital from scores of investors over Zoom. She talks openly about the realities of governance, the discipline of staying forever in beta, and the difference between being busy and being productive.

We also explore what the Nordics contribute to global innovation culture, from emotional intelligence and community orientation to the need to think bigger from day one. In the hot seat, she picks the internet as the greatest innovation, dreams about joining a space program, and makes a heartfelt case for curing cancer, noting why AI gives her real confidence that progress will arrive faster than many expect.

In this episode of Nordic Visionaries, I had the chance to sit down with Magnus Egeberg, CEO of Mastercard Payment Services, live at TechBBQ. Magnus shared his journey from consulting and Nets to leading Mastercard's Nordic business, and how he found himself at the center of one of the company's most significant acquisitions. He walked me through what it meant to migrate national payment infrastructures across five countries, handling trillions of dollars while making sure everything worked flawlessly from day one.

We talked about the role of account-to-account payments as the backbone of both consumer and business transactions, and why the next wave of innovation lies in embedded finance. Magnus described how payments are being integrated directly into the workflows of professionals in industries such as law and healthcare, making once cumbersome processes faster, safer, and far more intuitive.

Cybersecurity was another prominent theme in our conversation. Magnus explained why security is never an add-on at Mastercard but part of the DNA, from zero-trust design to developer training and global threat intelligence. He also shared a very personal story about his battle with cancer, and how it deepened his admiration for medical innovation.

As we wrapped up, Magnus pointed to sustainability as the innovation challenge of our time and why Mastercard is pushing toward net zero by 2040. It was an inspiring reminder of how financial infrastructure, resilience, and human stories all intersect in the Nordics.

In this episode of the Innovation Storytellers Show, I sit down with John Rossman, the former Amazon executive who helped launch the Amazon Marketplace and is a co-author of Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. Our title says it all: How to Continue, Kill, or Pivot Your Pilots with Clarity and Confidence.

John and I get practical about the moments that make or break innovation programs, from shaping the problem statement to running the high-stakes meetings where leaders must choose a path. If you have ever wondered why competent pilots stall, or how to defend a tough call in the room, this one is for you.

John takes me inside the "working backwards" mindset and the rewired playbook he built with T-Mobile's new business incubation team in Bellevue. We also dig into how decisions actually get made.

John lays out the discipline behind those pivotal Continue, Kill, Pivot, or Confusion meetings, including clear criteria, facilitation, and communications so decisions stick rather than drift into ghost projects. We discuss strategic communication and the role of the Chief Repeating Officer, drawing lessons from successes at Amazon and hard-won insights, such as the Gates Foundation's inBloom post-mortem, where great technology and funding still failed without a proactive narrative that addressed resistance.

You will hear how I approach innovation culture as an anthropologist, treating every company like its own country, with its own history, norms, and incentives that shape what is possible. We explore tools that invite people into the future rather than dictate it, such as "imagine if" framing and pre-mortems, which surface risks without killing momentum.

John also shares a few provocative ideas he believes the world needs now, from real-time freedom to shift cloud workloads to snap-switching your mobile carrier, all designed to put choice and competition back in the hands of users.

If you are juggling pilots and pressure, this conversation gives you a plain-English playbook for moving from noise to momentum. You will leave with concrete steps to sharpen your problem statements, wire your experiments to the P&L, structure decisive meetings, and communicate like a leader who can carry a big bet across the line. Listen in, take notes, and get ready to make your next decision with clarity and confidence.

I sat down with Lukas N. P. Egger, VP of Product Strategy and Innovation at SAP Signavio, to explore how storytelling derisks significant transformation and AI programs. We begin with his path from Austrian startup life to leading innovation within a global enterprise, and why early "peacocking" demos are only the first step.

Lukas demonstrates how he and his team transform messy narratives and SOPs into usable process models, then utilize Signavio's Transformation Advisor to connect business pain points to the first processes worth addressing. What struck me most is his take on strategy as a story. He explains how the correct narrative makes the unfamiliar feel familiar, helping teams bridge silos, align incentives, and transition from feature checklists to real outcomes.

I share my approach to co-creating a shared future with stakeholders before pitching any solution, and Lukas adds a candid look at why some high-ROI pilots still fail when they threaten power structures. We discuss reframing, empathy, and the mindset shift innovators need to achieve lasting impact.

Lukas also raises a timely warning about AI systems that can build emotional rapport at the marginal cost of electricity, and why our incentive structures need an upgrade if we want technology to serve people, not the other way around.

If you have a high-stakes AI initiative on your desk and you need a story that lowers the cost of failure, this conversation will give you practical ways to start, align, and deliver.

Mandates, metrics, and momentum decide whether great ideas ever reach the boardroom. In this episode of the Innovation Storytellers Show, I sit down with Jonathan Livescault, Managing Director at Itonics, to unpack how enterprise innovators move from hunches to hard results.

Jonathan shares the origin of Itonics' "Big Picture" framework, built to give leaders a clear mandate, shared governance, and the right KPIs across the entire innovation lifecycle. He explains why ideation is only one piece of the puzzle, how strategic foresight defines the "where to play," and what it takes to run disciplined pilots that fold fast and scale faster.

You'll hear how global brands replace scattered spreadsheets with a single source of truth, create a visible performance cockpit for executives, and align risk appetite with a balanced portfolio of bets. We explore culture, transparency, and the handoff problem that kills promising pilots, then dig into practical ways to set stage gates, secure ownership, and measure progress in real time.

If you've ever struggled to turn innovation into a repeatable business function, this conversation offers a step-by-step view of the processes, mindsets, and tooling that make it work at scale. Tune in to learn how to give your program a clear mandate, choose smarter metrics, and build momentum that lasts.