Pharma Launch Secrets

23 Years Later: The Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality


Listen Later

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene.

They cover:

  • The founding story of Indegene from five co-founders to 1,000+ employees and how the digital-first future in pharma started in 2007
  • Recent JP Morgan 2023 conference and 100+ launches coming over the next few years
  • What can pharma learn from the entertainment industry to engage HCPs in an omnichannel way (and go beyond reach and frequency)?
  • Should omnichannel transformation start with an amplifying rep or make rep one of the channels?

Subscribe here:

  • Apple: https://apple.co/3micGmF
  • Google Podcasts: https://bit.ly/3PUds6T
  • Spotify: https://spoti.fi/3M78XCC
  • RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

  • Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
  • Evermed: https://evermedtv.com
  • Gaurav Kapoor: https://www.linkedin.com/in/gauravindegene/ 
  • Indegene: https://www.indegene.com/ 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

  • Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
  • Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
  • Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 
...more
View all episodesView all episodes
Download on the App Store

Pharma Launch SecretsBy Evermed

  • 5
  • 5
  • 5
  • 5
  • 5

5

6 ratings