Pharma Launch Secrets

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar speaks with Nancy Phelan, senior VP at Indegene. They cover the following topics:

• Hybrid model: Taking the best of face-to-face and powering it with digital
• Discover new research on the 5 Reasons Why Most Launches Fail: There is a gap between what you plan and what you are executing 
• Why doesn’t the classical Reach and Frequency model work anymore?
• Channels vs. Content: Can we view them separately? 
• Indegene’s TLO framework: Test learn and optimize approach
• Digital rep equivalent: Building a model for HCPs' digital engagement 

 

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Nancy Phelan: https://www.linkedin.com/in/nancyrphelan/ 
• Indegene Website: https://www.indegene.com/ 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.


Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

Over the last year, we have been honored to delve into the intriguing world of pharma launches, engaging with some extraordinary guests and gathering valuable insights from their experiences.

In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium; Peter Marchesini, Senior Vice President at Indegene; Karen Batoosingh, VP of Medical Communications Strategy and Execution at Anthill Agency; AJ Triano, EVP of Customer Experience Practice at Syneos; Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health and Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health.

They cover:

• The World of Customer Data Platforms (CDP) 
  
  
• The Digital Realm of Pharmaceutical Sales and Marketing
  
  
• The Ever-Evolving Landscape of Medical Affairs in the Digital Age
  
  
• Customer Experience and Product Launch in the Pharmaceutical Industry 
  
  
• All About KOLs and DOLs (Key Opinion Leaders and Digital Opinion Leaders).
  
  

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

Connect with the host and guests here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Nirmal Vemanna: https://www.linkedin.com/in/nirmal-vemanna-a47b175
• Tealium Website: https://tealium.com
• Peter Marchesini: https://www.linkedin.com/in/petermarchesini 
• Indegene: https://www.indegene.com
• Karen Batoosingh: https://www.linkedin.com/in/karen-batoosingh-76284b10b 
• Anthill Agency: https://www.anthillagency.com
• AJ Triano: https://www.linkedin.com/in/ajtriano
• Syneos: https://syneoshealthcommunications.com
• Brian Kaiser: https://www.linkedin.com/in/brian-kaiser-0aa0b61
• Thomas Engstrom: https://www.linkedin.com/in/thomasengstrom
• Klick Website: https://www.klick.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc..

They cover the following topics:

• Why do top creative talents get frustrated when they enter life sciences?
• MLR review: Why is it still manual and unpredictable?
• 80-20 Formula: The Key to MLR Efficiency
• AI-Powered Content Creation: How far along in the race is pharma?
• Content fast-track: Unraveling the ideal workflow, step-by-step
• Why audience segmentation is the holy grail of product promotion
• IQVIA, Deep Intent, and monopoly of the bigger companies: Will innovations thrive in a monopolized market?

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Diana Lee: https://www.linkedin.com/in/diana-lee-b5790618 
• Constellation Software Inc. Website: https://www.helloconstellation.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.

They cover the following topics:

• Why is there no “Zoom fatigue”, only bad content?
• Starting with trust: Replacing the medical education mindset of “give, give, give”
• Content marketing: a new and different discipline from what pharma is used to
• Competition of attention: How pharma’s video content competes with TikTok, Instagram, and busy lives
• Professors in the hot seat: Initiative that married short-form content, interview format, and entertainment to produce engaging content fast
• Is shorter video content the key to getting faster MLR reviews?

Subscribe here:

Apple: https://apple.co/3micGmF
Google Podcasts: https://bit.ly/3PUds6T
Spotify: https://spoti.fi/3M78XCC
RSS: https://bit.ly/3wTksIm

Connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Jens Øllgaard: https://www.linkedin.com/in/jensoell
Novo Nordisk Website: https://www.novonordisk.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network. They cover the following topics:

• Linear adoption Rx funnel vs. trust and engagement-based funnel: How to think about media strategy and KPIs? 
• Old vs new media approach: The content, context, and connection to drive behavior change 
• Deep audience targeting: Can you target both HCPs and patients with extreme precision in 2023 and beyond?
• Content: How to choose the right type of content to use for each HCP segment?
• The massive shift in pharma channels: Digital vs. non-digital trends and when to use endemic and non-endemic channels to reach HCPs? 
• Chat GPT, AI, and Ads: Are there more opportunities or threats?
• Data: 1st party vs 3rd party, moving away from the impression and towards value exchange

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Kelly (Lundquist) Millett: https://www.linkedin.com/in/kelly-millett
• Havas Media Network Website: https://havasmedianetwork.com 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene. They cover the following topics:

• Content repurposing: why and how can it unlock massive amounts of content needed to engage HCPs?
• Small launches + more launches + lower prices + R&D productivity: how will the future play out, especially with the new IRA (inflation reduction act)?
• Why will the role of Medical Affairs grow in 2023 and beyond?
• How can GPT be used to create more content and speed up MLR review?
• MAPS (Medical Affairs Professional Society): what is its role, and why did it grow to thousands of members in just a few years?

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Sameer Lal: https://www.linkedin.com/in/sameerlal/?original_referer= 
• Indegene Website: https://www.indegene.com

About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology.
 
They cover:

• 56.000 members of ACC worldwide, and why are they a critical component of the healthcare ecosystem globally?
• Alignment or Conflict? Unveiling the link between medical societies and pharma companies
• Entresto Launch: Lessons learned from educating the market and guideline integration
• Power Triad: How can Societies, Pharma, and Technology revolutionize medicine launches

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Neal Kovach: https://www.linkedin.com/in/neal-kovach-mba-81969b27/ 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip. They cover the following topics:

• Content Experience: why 80% of content is never even consumed?
• If Netflix can do it, why can’t we? How do you organize your content for the ultimate personal customer experience using Netflix as a template? 
• How much content is needed to be able to engage doctors repeatedly and continuously?
• Content Tagging: why it’s critical to content being used in the first place
• 11.2 touch points: how to measure success vs. failure with content?
• Three elements of a binge-worthy content experience 
• 5-step framework for creating a content experience

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Randy Frisch: https://www.linkedin.com/in/frischrandy 
• Uberflip Website: https://www.uberflip.com  

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium. They cover the following topics:

• What is a Customer Data Platform (CDP), and how is it used to break data silos, become the heart of omnichannel orchestration, and drive a lift in Rx and engagement?
• Why is CDP vital to personalizing HCP interactions both digitally and in person?
• First-party data versus third-party data: pros and cons and how to think about both data sources?
• Why is first-party data the “connective tissue” for HCP behavior and represents the foundation for pharma CDPs?
• HCP registration versus no-registration: what’s the value of registration, and should pharma companies insist on it?
• “No-see HCPs:” How can Content + CDP help engage and educate this HCP segment?

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Nirmal Vemanna: https://www.linkedin.com/in/nirmal-vemanna-a47b175/ 
• Tealium Website: https://tealium.com/ 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Director at Havas Health & You.

They discuss:

• How pharma companies have changed their go-to-market models to meet the needs of their HCPs in the post-COVID world and combat digital fatigue
• How to use content to drive behavior change on an individual HCP level
• What the right measurement framework to use for HCP engagement data, media, content, and AB testing is
• How pharma companies can collect and use first-party data, and why that matters

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guests here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Richard Shaffer: https://www.linkedin.com/in/richardshaffer/ 
• Pat Thistlethwaite: https://www.linkedin.com/in/thistlethwaite/ 
• Tara Stewart: https://www.linkedin.com/in/tararodmanstewart/ 
• Havas: https://havascreative.com/ 
• Havas Health & You Website: https://havashealthandyou.com/ 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/