Pharma Launch Secrets

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by four panelists; Haider Alleg, Julia Richards, Karen Pinachyan, and Christina Kotsi.

They cover:

• What are the key success elements for content in 2022?
• How is data around HCP’s consumption being gathered, and how can it be used?
• Should pharma companies keep large-scale content factories, or do it differently?

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guests here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Haider Alleg: https://www.linkedin.com/in/haideralleg/ 
• Julia Richards: https://www.linkedin.com/in/richardsjulie/ 
• Karen Pinachyan: https://www.linkedin.com/in/karenpinachyan/ 
• Christina Kotsi: https://www.linkedin.com/in/christinakotsi/ 
• Ferring Pharmaceuticals Website: https://www.ferring.com/ 
• Bayer Website: https://www.bayer.com/en/career 
• Novartis Website: https://www.novartis.com/ 
• CSL Behring Website: https://www.cslbehring.com/ 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates.

They cover:

• How are micro launches changing the pharmaceutical industry?
• How are healthcare professionals (HCPs) benefiting from on-demand educational content?
• What challenges does the pharma industry face in implementing a data strategy?

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Indraneel Mukherjee: https://www.linkedin.com/in/indraneel-mukherjee-b6402620 
• ZS Associates Website: https://www.zs.com 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Meg Heim, President and Founder of Heim Global Consulting.

They cover:

• How can pharma develop meaningful relationships and solid partnerships?
• What is the importance of team engagement in the pharmaceutical industry in the face of shifting methods used by customers?
• How can the pharmaceutical industry adapt to new budgeting models to maximize customer interactions and investor contributions?
• What impact did pharma innovations have had on the activities of Medical Affairs and MSLs?

Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Meg Heim: https://www.linkedin.com/in/megheim/ 
• Heim Global Consulting Website: http://heimglobalconsulting.com/ 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Brendan Gallagher, Chief Connected Health Officer at Publicis Health.

They cover:

• What impact did COVID-19 have on driving pharma and biotech companies to evolve their product launch strategy?
• How can pharma companies ensure their content remains relevant without jeopardizing brand integrity?
• What are the potential benefits of utilizing new technologies like the metaverse and web3 in the pharma industry?
• How can pharma companies meet the increasing demand for a more robust end-to-end launch collaboration?

If you want to learn more about current trends in the pharma industry, product launching, and the prospect of digital launching in the pharma industry, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Brendan Gallagher: https://www.linkedin.com/in/brendan-gallagher-1168121/ 
• Publicis Health Website: https://www.linkedin.com/company/publicishealth/ 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by Bozidar Jovanovic, where we host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma.
They cover:

• How does digital innovation contribute to the success of product launches?
• In what ways is the product launch paradigm being transformed in an omnichannel world?
• What gap needs to be bridged between sales representatives' priorities and physicians' needs?
• What is the difference between a product-centric and a customer-centric perspective of product launches and engagement?
• What is the significance of ensuring long-term end-to-end commercialization of new products?

If you want to learn more about the digital innovation in pharma, its impact on product launches, and the evolving roles of MSL and medical affairs, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
Subscribe here:

• Apple: https://apple.co/3micGmF
• Google Podcasts: https://bit.ly/3PUds6T
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Matthew Goodman: https://www.linkedin.com/in/matthew-goodman-16011618a/ 
• LUCENT biopharma Website: https://www.lucentbiopharma.com/ 

About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by Bozidar Jovanovic, where we host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Matthew Goodman, Medical Director, and Principal at LUCENT biopharma.

They cover:

The conventional sales channels utilized by pharma are vanishing. The question that remains... what are they going to do now?
Pharma needs to discover new approaches to promoting drugs and appealing to physicians, and in the long run aim to create a brand-new channel through which they will be able to influence them, says Bozidar Jovicevic, CEO at Evermed.
In this interview, Jovicevic outlines the four key issues plaguing pharma in this space and presents the solutions:
Key Takeaways:
Issues:

• Holding HCP attention
• Uninspired content
• Inexperience
• Outdated processes

Solutions:

• Build rapport
• Rethink innovation
• Centralize digital content
• Aggregate what’s already out there

If you want to learn more about the power that personalized on-demand video content has to engage and educate HCPs at scale on product launches, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.
Subscribe here:

• Google Podcasts: https://bit.ly/3PUds6T
• Apple: https://apple.co/3micGmF
• Spotify: https://spoti.fi/3M78XCC
• RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Matthew Goodman: https://www.linkedin.com/in/matthew-goodman-16011618a/ 
• LUCENT biopharma Website: https://www.lucentbiopharma.com/ 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by Bozidar Jovanovic, where we host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 

Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts to help you stay up to date with trends and strategies and launch your products successfully.
This podcast is brought to you by Evermed. Evermed licenses software to pharma companies so they can launch their own, personalized, Netflix-like, educational, content hub within 30 days, in order to engage HCPs and patients, directly, continually and on-demand, and power their product launches. ‍‍
Make sure to search for “Pharma Launch Secrets” in Apple Podcasts or Spotify and click on the Follow icon so you don’t miss any future episodes. On behalf of the team here at Evermed, thanks for listening.
On behalf of the team here at Evermed, thanks for listening. 
Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/