Pharma Launch Secrets

The Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS Associates


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Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates.

They cover:


  • How are micro launches changing the pharmaceutical industry?
  • How are healthcare professionals (HCPs) benefiting from on-demand educational content?
  • What challenges does the pharma industry face in implementing a data strategy?

Subscribe here:

  • Apple: https://apple.co/3micGmF
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And connect with the host and guest here:

  • Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
  • Evermed: https://evermedtv.com
  • Indraneel Mukherjee: https://www.linkedin.com/in/indraneel-mukherjee-b6402620 
  • ZS Associates Website: https://www.zs.com 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

  • Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
  • Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
  • Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 
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Pharma Launch SecretsBy Evermed

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