Pharma Launch Secrets

Reuters Panel on Customer Engagement: How to Use Content to Drive HCP Trust


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Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by four panelists; Haider Alleg, Julia Richards, Karen Pinachyan, and Christina Kotsi.

They cover:

  • What are the key success elements for content in 2022?
  • How is data around HCP’s consumption being gathered, and how can it be used?
  • Should pharma companies keep large-scale content factories, or do it differently?

Subscribe here:

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And connect with the host and guests here:

  • Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
  • Evermed: https://evermedtv.com
  • Haider Alleg: https://www.linkedin.com/in/haideralleg/ 
  • Julia Richards: https://www.linkedin.com/in/richardsjulie/ 
  • Karen Pinachyan: https://www.linkedin.com/in/karenpinachyan/ 
  • Christina Kotsi: https://www.linkedin.com/in/christinakotsi/ 
  • Ferring Pharmaceuticals Website: https://www.ferring.com/ 
  • Bayer Website: https://www.bayer.com/en/career 
  • Novartis Website: https://www.novartis.com/ 
  • CSL Behring Website: https://www.cslbehring.com/ 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

  • Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
  • Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
  • Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 
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Pharma Launch SecretsBy Evermed

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