Pharma Launch Secrets

Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?


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Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene. They cover the following topics:

  • Content repurposing: why and how can it unlock massive amounts of content needed to engage HCPs?
  • Small launches + more launches + lower prices + R&D productivity: how will the future play out, especially with the new IRA (inflation reduction act)?
  • Why will the role of Medical Affairs grow in 2023 and beyond?
  • How can GPT be used to create more content and speed up MLR review?
  • MAPS (Medical Affairs Professional Society): what is its role, and why did it grow to thousands of members in just a few years?

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And connect with the host and guest here:
  • Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
  • Evermed: https://evermedtv.com
  • Sameer Lal: https://www.linkedin.com/in/sameerlal/?original_referer= 
  • Indegene Website: https://www.indegene.com

About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

  • Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
  • Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
  • Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 
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Pharma Launch SecretsBy Evermed

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